Building the World’s Largest Sleep Enhancement Company with Matteo Franceschetti on What Got There with Sean Delaney

Check out the What Got You There Podcast Page & Episode Notes

Key Takeaways

  • To filter out the clutter in your life, choose five people to surround yourself with and disconnect from social media
  • CEO’s should create a library of frameworks to use as they face decisions
  • When he’s doing the investing, Matteo looks for an entrepreneur who is both hungry and smart
  • “It’s important to understand what your people are great at and leverage them in that dimension” – Matteo Franceschetti
  • When you want to disrupt something, get someone from outside the industry- they ask different questions and challenge the status quo
  • People with the same mindset almost learn by osmosis: “You can’t tell someone who isn’t driven what driven means” – Matteo Franceschetti
  • When interviewing a potential new hire, you want different perspectives but you also need someone who can align with the firm’s core principles
  • “You need to be a corporate athlete and train with the same intensity as a pro-athlete,” Sean Delaney

Intro

  • Matteo Franceschetti is the Co-Founder and CEO of Eight Sleep, a leading sleep enhancement company.
  • Host: Sean DeLaney (@SeanDeLaney23)

How Matteo Franceschetti Trains

  • He fasts every day during the week, eating twice a day on weekends and only once a day during the week — at night
    • He “cheats” and eats carbs once a week
    • Foods that contain gluten increase inflammation
  • For physical training, Matteo works out five times a week and when he’s on vacation 2-3 times a day
  • Matteo gets 8-9 hours of sleep every night
  • He uses Sona – a white noise sound machine sleep aide to maximize his sleep

Filtering Out the Clutter

  • Be careful about what information you put into your brain
  • Matteo reads one or two books a week and cuts out all social media except for Twitter
  • Choose five amazing people to surround yourself with and spend time with them

Foundational Framework

  • Matteo divides major decisions into  reversible and non-reversible decisions
  • He uses Decisioning Quadrants to access high risk vs. low risk
  • CEO’s should create a library of frameworks to use as they face decisions
  • “Like a driver doing a great lap, when everything is going well, it feels effortless” – Matteo Franceschetti

Traits Matteo Looks for When Seeking out Investors

  • He looks for investors who are not “pesky”
  • He looks for investors with practical expertise
  • When he’s doing the investing, Matteo looks for an entrepreneur who is both hungry and smart
  • His number one rule when investing is not to bother the founder unless he asks for help

What Type of CEO are You?

  • “Our culture is like a sports team in the playoffs. It’s important to understand what your people are great at and leverage them in that dimension” – Matteo Franceschetti
  • Some days Matteo says he is full of confidence, other days he questions himself and compares himself to other CEO’S
  • His mission for his company:
    • 1. Compress sleep – get more rest out of less sleep
    • 2. Save lives – every night by offering metrics on a person’s health

What Got You into the Sleep Business?

  • Matteo says he’s obsessed with performance but there was no technology to help him maximize his sleep
  • The Eight Sleep app monitors your key health metrics while you sleep
  • The sensors are in the mattress and therefore a contactless device – you don’t have to do anything
  • An Eight Sleep mattress also has temperature control for each side of the mattress to maximize sleep

Eight Sleep Culture

  • Key variables in culture:
    • Once you reach critical mass in a company, (ten people) the group will decide the culture
  • Eight Sleep culture:
    • Be passionate about the company’s mission
    • Work hard and keep raising the bar
    • Remember that the best people always ask for feedback
  • When you want to disrupt something get someone from outside the industry- they ask different questions and challenge the status quo

Passing on the Company Mindset

  • People with the same mindset almost learn by osmosis-“Can’t tell someone who isn’t driven what driven means”- Matteo Franceschetti
  • It’s more difficult to explain how to react to events when you have someone with a different mindset
  • When interviewing a potential new hire, you want different perspectives but you also need someone who can align with the firm’s core principles
  • Priorities become crystal clear in a crisis

What Got You There with Sean DeLaney : , , , , ,
Notes By EWerbitsky

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