How To Start and Grow a Podcast with David Perell, Jeff Umbro, and Sachit Gupta on Venture Stories with Erik Torenberg

Check out the Episode Page and Show Notes

Key Takeaways

  • When starting a podcast, quality matters! Invest in good audio, especially a microphone
  • Being a podcast host gives you access to people you wouldn’t otherwise have access to
  • A good introduction email to a potential guest helps to make a connection
  • “The art of podcasting is asking a specific question that doesn’t lead to a dead-end but creates momentum” – David Perell
  • Cross-promotion and retail merchandising are some of the most effective ways to get your message out for a new podcast
  • Two-thirds of the country still don’t listen to podcasts
  • Three things that work to grow podcast listenership:
    • 1. Be a guest on another podcast
    • 2. Get newsletters to promote your podcast
    • 3. Try paid media
  • A podcast interview is not a conversation but rather an experience you make for the listener

Intro

David Perrell (t:david_perell) is the host of the North Star podcast, which explores the stories, strategies, and rituals that guide the world’s greatest minds. 

Jeff Umbro (t: JeffUmbro) is the founder of Podglomerate, a company that produces, distributes, and monetizes podcasts.

Sachit Gupta (t: sachitgupta) is the host of the Conscious Creators podcast which offers intimate and insightful interviews with authors, actors, musicians, entrepreneurs and other podcasters. 

 Why Start a Podcast?

  • Get access to people you wouldn’t otherwise have access to
  • Meet people who wouldn’t normally make time in their schedule for you
  • Learn about any topic and talk to experts

How to Launch a Podcast?

  • Start small – maybe with just one season of ten episodes
  • Send a good introduction email to potential interviewees:
    • Make personal connections
    • Go super-specific – talk about things your guest hasn’t talked about before
    • Offer to send clips after the podcast that will help spread their “message”
    • Focus on the other person
  • Make connections with listeners

Biggest Bottlenecks to Starting a Podcast

  • Some podcasters start with goals that are too big
  • Ask yourself why you want to start a podcast, what do you want to get out of it and work backwards from there” – Sachit Gupta

Basics of Getting Started

  • Invest in good audio especially a microphone – quality matters!
  • Now is a good time to start podcasting because you can record easily on Zoom
  • Don’t forget the importance of post-production
  • David outsources editing and uses a style guide

How to Choose a Niche For Your Podcast?

  • Personality is more important than niche
  • Find your voice
  • Your personality builds over time so your niche develops over time

How to Master the Art of Asking Questions?

  • “The art of podcasting is asking a specific question that doesn’t lead to a dead-end but creates momentum” – David Perell
  • Ask super specific questions – it removes the taboo of talking about how great they are
  • Allow for silence – a guest often has more to say- but not too much silence
  • The chess game of interviewing is knowing when to move and when not to move” – Sachit Gupta
  • Try coming in from the edge of a topic
  • Create contrast and conflict – it gets people talking
  • Listen for tangents – there’s a reason your guest went there: go with it, then return to your conversation

What is the Best Way to Maximize Your Launch?

  • Tell the story of what you’re trying to get out in the world
  • Get your show listed as a “best of”
  • Have other podcasters interview your staff
  • Send out a pitch letter and/or a press release
  • Create content to get your message out on social media
  • Cross-promotion and retail merchandising are some of the most effective ways to get your message out
  • Pay your way onto platforms if you can’t do it organically

How Do You Hack Over-All Podcast Growth?

  • Two-thirds of the country still don’t listen to podcasts
  • Cross-promotion is a big way to bring new listeners on board
    • Billboards
    • Swag bags
    • Listening parties
    • Newsletters that already have an audience
  • Three things that work to grow podcast listenership:
    • 1. Be a guest on another podcast
    • 2. Get newsletters to promote your podcast
    • 3. Try paid media on blogs, etc

How to Monetize a Podcast? 

  • Sponsorships help monetize a podcast
  • Revenue can be generated directly through selling ads or indirectly through consulting work
  • Paid premium content is another method of monetizing a podcast
  • Recent trends show a move toward subscriptions

Lessons Learned from the Pros

  • “Your podcast does not exist in isolation” – David Perrell
  • Do your homework – “Listen to other podcasts that your guest has been on and add to the constellation of questions” –Sachit Gupta
  • Have a pre-interview to find out what your guest has already talked about, then what they haven’t talked about, go to common friends and get questions they’d like asked = creates a different interview
  • A podcast interview is not a conversation – you are making an experience for the listener, yet it should appear as just a conversation

How to Grow Your Podcast Over Time?

  • Most audience growth happens slowly and organically
  • Don’t try too many things – double down on what works
Uncategorized : , , , ,
Notes By EWerbitsky

More Notes on these topics

Top Insights and Tactics From

31 Best Podcasts of All Time

FREE when you join over 12,000 subscribers to the
Podcast Notes newsletter

No Thanks