How To Create a Successful Online Course | Andrew Barry on Venture Stories

Check out the Venture Stories Episode Page & Show Notes

Key Takeaways

  • 2020 was the year it became socially acceptable to connect and meet new people online 
  • The central pillar for any course is student transformation:
    • You need to help the student overcome a problem and become a better verison of themselves
  • People learn best by doing so your course needs to have a bias towards action
  • What you put in your course is more important than what platform you host your course on
  • Building an online course is hard so you need to be passionate about the subject you’re teaching
  • Creating an online course is very similar to creating a business: You have to have the infrastructure, hiring, marketing, and sales in place 

Intro

About Andrew Barry

  • Andrew used to work for KPMG where he helped build out their executive education program 
    • He then worked for Lobster Ink and helped create their learning methodology
      • For the past 5 years, Andrew has been running his own company called Curious Lion which helps companies build cultures of continuous learning
  • Andrew has always been a massive fan of online courses and spends about $10,000 on them yearly

The Evolution of Online Courses

  • The first generation online courses were created by marketers who used funnels to get people to buy an informational product
    • However, in the past few years, there’s been an increase in transformational courses such as Seth Godin’s AltMBA, Tiago Forte’s Building A Second Brain, and David Perell’s Write of Passage 
      • These courses introduced a new cohort-based course model where people take a course together as a group. People came to the courses for the content but stayed for the community.
  • Cohort-based courses exploded in 2020 when the world went remote and everyone had more time on their hands
  • The highest leverage activity you could do to improve your course: create a human-to-human interaction where people can learn from each other and grow together
    • “It’s getting meaningful design and interaction between people as they learn together” – Andrew Barry
      • 2020 was the year it became socially acceptable to connect and meet new people online 

On Deck Course Creators

  • Andrew is currently working on building a community for course creators
    • The On Deck Course Creators fellowship will bring together people who have a course or who want to create a course in their expertise
      • “The main vision here is to create the premier destination for the world’s best course creators” – Andrew Barry
  • The fellowship will also help course creators with distribution by having a demo week where people can get a sample of each course 
  • The fellowship will also create certificates for creators that take the course so potential customers know the course has been vetted and it well-thought out

Advice On Building A Great Course

  • The central pillar for any course is student transformation:
    • You need to help the student overcome a problem and become a better version of themselves
  • People learn best by doing so your course needs to have a bias towards action
  • What you put in your course is more important than what platform you host your course on
  • Building an online course is hard so you need to be passionate about the subject you’re teaching
  • Creating an online course is very similar to creating a business: You have to have the infrastructure, hiring, marketing, and sales in place 
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Notes By Alex Wiec

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