From Homelessness to Building Paul Mitchell and Patrón Tequila | John Paul DeJoria on The Tim Ferriss Show

Check out The Tim Ferriss Show Episode Page & Show Notes

Key Takeaways

  • Wonderful life advice from John Paul DeJoria:
    • “Don’t limit yourself in life by your age, or what you think you’re capable of doing. You’re always as old as your mind leads you to believe, and there’s a lot of things you could do if you truly believe you could do it.” – John Paul DeJoria
  • John’s diet is about 90 percent vegetarian
    • “I don’t think man was made to eat meat, and I didn’t believe that till more recently, so I’m kind of changing in that direction” – John Paul DeJoria
  • “Rich isn’t money. You can have all the money in the world and there are a few people like this that are unhappy and unhealthy.” – John Paul DeJoria
    • Rich = Healthy + Happy
      • “If you have happiness and health, you have two of the richest things on the planet, everything else comes after that.”
  • What was John’s secret to being such a good salesman?
    • “You must be just as enthusiastic on door number 101 if a hundred were closed in front of you” John Paul DeJoria
  • John doesn’t use email or computers to get work done, he just has a fax machine and a phone
    • “All my companies have a fax machine, that I’m involved with, and I have a fax machine at whatever house I’m in at the time…If I was on the Internet and I had email, I’d be so inundated I couldn’t do all the wonderful things that I do right now. I couldn’t do it. I’d be fully inundated.” – John Paul DeJoria
  • If you want to cut out negative people from your life, you have to say “no” to them
    • “The hardest thing that I found to do, but it’s easier now in the last year or two of my life, is to say no” John Paul DeJoria
  • “In the end, everything will be okay and if it’s not okay, it’s not the end”John Paul DeJoria

Intro

Books Mentioned

  •  To learn more about how Patrón was built, John recommends reading The Patrón Way by Ilana Edelstein
    • “It’s a great book to study off of” – John Paul DeJoria
  • The book John has gifted the most is How to Win Friends and Influence People by Dale Carnegie
    • “This book is one of the best books ever written on how to acknowledge and make people feel good when you talk to them” – John Paul DeJoria

Health & Fitness

  • Wonderful life advice from John:
    • “Don’t limit yourself in life by your age, or what you think you’re capable of doing. You’re always as old as your mind leads you to believe, and there’s a lot of things you could do if you truly believe you could do it.” – John Paul DeJoria
      • “And if you can’t do it now, do little portions of it until you can do it”
  • John is a fan of push-ups and speed walking for exercise
  • John’s diet is about 90 percent vegetarian
    • “I don’t think man was made to eat meat, and I didn’t believe that till more recently, so I’m kind of changing in that direction” – John Paul DeJoria
      • John loves eating oatmeal with an apple and some honey
        • “You’ve got one of the greatest foods ever, an apple in you to start your day, and oatmeal’s one of the best things ever for your system in clearing you out”
  • John loves taking Daily Body Restore Probiotic Supplement
    • “These super probiotics that they make, that Daily Restore makes, that are just phenomenal. I haven’t had a cold, I don’t think in 25, 30 years, that I’ve even had a cold.” – John Paul DeJoria

John’s Life

  • John got his first job at 11 delivering newspapers
    • In high school, he worked as a janitor
      • He also was also a door-to-door salesman who sold encyclopedias
        • At 26, he was working for Time Inc. in their circulation department
          • After that, he became a salesman in the beauty industry and worked his way up to a national manager
            • John got fired for saying that testing beauty products on animals was wrong
  • John was homeless twice:
    • The first happened when he was 22 when his wife took all of their money from their bank account and left John by himself to raise their 2-year old child
    • The second time happened after an investor pulled out and John had to live in his car 

Building John Paul Mitchell

  • John built his beauty company with just $700. How did he do it?
    • John didn’t tell his manufacturer that he was broke and asked them to do a sample run of 10,000 bottles. They agreed and asked for payment in 30 days.
    • He told the exact same thing to the bottle fillers, they also agreed
      • John used the $700 he had to pay for the artwork for the silk screener
  • Once Paul got his product from the factory, he went around town trying to sell his beauty products to earn enough money to pay back his suppliers
    • “And that’s how we started. I piled stuff in my car and drove up, in Los Angeles, Ventura Boulevard, going salon, to salon, to salon.” – John Paul DeJoria

Defining Success & Being Rich

  • “Success is not how much money you have or powerful you are; success is how well do you do what you do when nobody else is looking”John Paul DeJoria
  • What does it mean to be rich?
    • “Rich isn’t money. You can have all the money in the world and there are a few people like this that are unhappy and unhealthy.” – John Paul DeJoria
      • Rich = Healthy + Happy
        • “If you have happiness and health, you have two of the richest things on the planet, everything else comes after that.”

A Master of Sales

  • At one company, John tripled the company’s sales and made more money than the owner
    • What was John’s secret to being such a good salesman?
      • “You must be just as enthusiastic on door number 101 if a hundred were closed in front of you” John Paul DeJoria
  • How did John become so courageous and persuasive? 
    • His mother was always positive and supportive
    • He spent 3 years as a door-to-door encyclopedia salesman which taught him a ton about dealing with rejection and talking with people
      • “In the three and half years I’d sold encyclopedias door to door, no leads, I learned more about selling and about people than one could ever imagine” – John Paul DeJoria

Starting Patrón

  • John started Patrón in 1989, his business partner went down to Mexico and came back with the smoothest tequila they ever had
    • John decided to buy 12,000 bottles 
      • “Even though it was very expensive to make, if everything went wrong, I’d be able to have some of the best tequila in the world to give my friends for the next 10 years for every occasion that came up, no matter what it is, a great bottle of tequila.”John Paul DeJoria
  • John went around selling Patrón to nightclubs and high-end restaurants, and partnered with Seagram’s to help distribute their bottles
    • He also used Patrón at all of his Paul Mitchell events
  • Today, Patrón sells about 50 million bottles a year
  • To learn more about how Patrón was built, John recommends reading The Patrón Way by Ilana Edelstein
    • “It’s a great book to study off of” – John Paul DeJoria

No Computer, No Problem

  • John doesn’t use email or computers to get work done; he just has a fax machine and a phone
    • “All my companies have a fax machine, that I’m involved with, and I have a fax machine at whatever house I’m in at the time…If I was on the Internet and I had email, I’d be so inundated I couldn’t do all the wonderful things that I do right now. I couldn’t do it. I’d be fully inundated.” – John Paul DeJoria
      • John also prefers to communicate via letters or talk on the phone
        • “By not having email, I’m able to pay attention to the vital few, and ignore the trivial many”

Retreats & Rethinking Life

  • Every 6 months, John goes on a treat by himself
    • He uses the time to write down all of the things he’s doing and all of the people he’s involved with
      • He then lists which activities and people don’t make him happy and tries to find way to detach from them
        • “Look at your life, what you like, what you don’t like, what you want to change, what you don’t want to change, and not wait for something to happen to make you change it.”  – John Paul DeJoria
  • If you want to cut out negative people from your life, you have to say no to them
    • “The hardest thing that I found to do, but it’s easier now in the last year or two of my life, is to say no” John Paul DeJoria

Additional Notes

  • John lives by the quote: Do unto others as you would have others do unto you
  • The book John has gifted the most is How to Win Friends and Influence People by Dale Carnegie
    • “This book is one of the best books ever written on how to acknowledge and make people feel good when you talk to them” – John Paul DeJoria
  • John is the founder of ROKiT, a revolutionary mobile devices company
    • It plays 3D movies without the need for 3D glasses
  • How does John deal with setbacks or challenges?
    • He takes a piece of paper and writes down the challenges and what he could learn from them or what he could do to prevent it from happening again
      • “In the end, everything will be okay and if it’s not okay, it’s not the end”John Paul DeJoria
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Notes By Alex Wiec

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