#056: Zuby – 10 Year Overnight Success | The Danny Miranda Podcast

Key Takeaways

  • The Americanization of the world is undeniable but the consequences of it haven’t been fully reckoned with
    • “When America sneezes, the world catches a cold”Klemens von Metternich
  • Keeping up with the news is a net negative for the vast majority of people
    • This is not to say you shouldn’t be aware of what’s happening in the world, but that there are healthy and unhealthy degrees of media engagement  
  • On February 26, 2019, Zuby went viral for this tweet
    • Weeks later he was being contacted by the BBC, Fox News, and even Joe Rogan to talk about the tweet
  • If you never stop moving forward then you are guaranteed one of two results: either you reach your destination or you die trying
    • Once you determine your destination then anything in the way just becomes a hurdle to surmount 
    • There is no reason not to take risks and pursue your dreams if you live in the West and your basic needs are covered 
  • “Recognize that you have potential and you are nowhere close to where you could be in any regard”Zuby

Intro

  • Zuby (@ZubyMusic) is an independent rapper, podcast host, author, public speaker, and creative entrepreneur
  • Host: Danny Miranda (@heydannymiranda)

Beginnings 

  • Zuby was born in England but his family moved to Saudi Arabia when he was still a baby 
    • There his family lived in an ‘international compound’ with people from all over the world working in Saudi Arabia
    • “From a really young age, I was surrounded by true diversity” – Zuby
  • He returned to England when he was 11 for boarding school
    • He did well in school and ended up studying computer science at Oxford University
  • In 2011 he started pursuing music full-time and has now expanded to much more

Lessons From Abroad

  • From visiting 38 countries and growing up an ‘global citizen’ Zuby has noticed that people from the West complain about things most people would kill for 
    • “If you’re able-bodied and you’re growing up in the Western world then your ancestors would be laughing at your so-called struggles”Zuby

Americanization 

  • The Americanization of the world is undeniable but the consequences of it haven’t been fully reckoned with
    • The economic and military dominance of America is apparent, but America’s greatest strength is perhaps the soft power it exerts in changing cultures worldwide
  • “When America sneezes, the world catches a cold”Klemens von Metternich
    • For example, Black Lives Matter protests have spread to countries like Hungary which has a minuscule black population and no relation to racial tensions in America
    • Another example is Trump rallies in Nigeria. None of Trump’s policies will affect them but they still rally.
  • “US politics, in my opinion, is just more interesting. It’s like WWE for adults.” – Zuby
    • Some people take politics very seriously, but for the majority, it mostly serves as entertainment
  • “The police in the UK don’t even carry guns anymore. Regardless of what someone thinks of the narrative in America, you cannot compare it to the situation in the UK.” – Zuby

Media

  • “I watch zero hours of TV a week. Most of what I see comes through social media.”Zuby
    • “Anything super important, or even not that important, tends to filters down to me or I talk with people and I find what’s going on, but I do not actively keep up with the news” 
  • Keeping up with the news is a net negative for the vast majority of people
    • It just gets you riled up about events that you can’t do anything about
    • This is not to say you shouldn’t be aware of what’s happening in the world, but that there are healthy and unhealthy degrees of media engagement  

Going Viral

  • On February 26, 2019, Zuby went viral for this tweet
    • Weeks later he was being contacted by the BBC, Fox News, and even Joe Rogan to talk about the tweet
    • When he wrote the tweet Zuby had 19k followers and he now has 320k followers
  • The idea for the tweet came to him after reading articles of trans men competing against biological women and blowing the women out of the water
  • The people who create viral tweets are almost always forgotten while Zuby become a celebrity for his tweet
    • “That was the moment that got people to pay attention, but now that they’re paying attention they’ve been able to discover what Zuby’s about and see the things I can offer to the world”
    • “It was a flashpoint that led to this cascade of events. The kindling was done in the 10 or 15 years leading up to that moment.” – Zuby 
  • “No one wakes up being able to deadlift that amount of weight. You put in the work just in the gym for probably 10 years to make that happen.”Zuby

Inspiration

  • Even before jumping in full-time Zuby knew the music industry is winner-take-all and he is most likely going to earn a pittance 
    • “I believed it was in God’s plan for me, honestly. That’ll make total sense to some people and some people might find that a weird answer.” Zuby
  • If you never stop moving forward then you are guaranteed one of two results: either you reach your destination or you die trying
    • Once you determine your destination then anything in the way just becomes a hurdle to surmount 
  • There is no reason not to take risks and pursue your dreams if you live in the West and your basic needs are covered 
    • If you have food, water, and shelter then you’ll always live to try again the next day
  • During the times when Zuby was handing out CDs outside in the middle of winter or driving hours to get to a show with three people he wondered if he was stupid for quitting corporate life 
    • “But I always knew that this was like God speaking to me. I always knew this is preparing me for something in the future.” – Zuby

Self-belief

  • If you’re going to make a dent in the world, then when you tell a normal person your dreams they should think you’re delusional
    • If they don’t think you’re delusional then you’re not thinking big enough
    • “I have a delusional level of self-belief, not because I’m deluded, but because I have the potential and the capacity to do the things that I want”Zuby
  • Not everybody is capable of this level of “delusional confidence” because it takes a certain personality/wiring, but anyone can become more confident 
    • As you gradually grow outside your comfort zone, your comfort zone expands to envelop what was previously foreign
  • “Recognize that you have potential and you are nowhere close to where you could be in any regard”Zuby
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Notes By TD

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