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Nik Sharma: Working With MrBeast, Gary Vaynerchuk, & Emma Chamberlain | Danny Miranda Podcast #269

Check out Danny Miranda’s Episode Page & Show Notes

Key Takeaways

  • All else being equal, the person who knows how to write a good cold email will be exponentially more successful than the person who doesn’t 
  • Networking is not just about getting contact information; it’s figuring out how to help the person you connect with 
  • Spend time with people that give you energy when you are around them
  • Put yourself in a position where you are excited about what you are doing
  • Persistence is required for success; you will eventually figure it out if you stay at it long enough  
  • Think of the brand you are creating as a person, and brainstorm where this person would hang out, what platform they would use, who they would interact with online, etc.  
  • Nik believes there will one day be a “Feastables Mafia” like there is a PayPal Mafia today
  • MrBeast’s deep relationship with his fans separates him from other creators 
  • The Zone of Genius is the intersection of what you are really good at and what you’re really passionate about 
  • Not having a safety net can motivate you even more because you know there is nothing to fall back on 
  • Three things are required for creating a good culture: clarity, equipment, and motivation
  • As the leader of a company, ensure your people are motivated and happy
  • Respect your team’s time when going into a meeting: be prepared and have an agenda for the meeting

Intro 

  • Nik Sharma (@mrsharma) is a brand builder and creator of Sharma Brands, a marketing agency that has worked with MrBeast and Emma Chamberlain. He writes a weekly newsletter on branding tactics and strategies. 
  • In this conversation, Nik Sharma and Danny Miranda discuss skills that young people should learn, how to write the perfect cold email, how to network better, the importance of persistence, how to create a brand, why MrBeast and Emma Chamberlain are successful, how to create a company culture, and much more 
  • Check out these Podcast Notes from Danny Miranda’s conversation with Sahil Bloom 
  • Host – Danny Miranda (@heydannymiranda)  

Nik Sharma’s Childhood 

  • Nik’s mom called him Bob the Builder growing up because of his fascination with building things
  • Nik was interested in computers from an early age, and he was influenced by a teacher who encouraged his curiosity about technology 
  • “If I was growing up today, I’d 100% learn how to code.” – Nik Sharma 

Skills to Learn 

  • Skills people graduating college should learn: 
    • How to write a cold email
    • How to greet and speak to people at events
    • How to build a network 
  • All else being equal, the person who knows how to write a good cold email will be exponentially more successful than the person who doesn’t 
  • Instead of talking about the weather, have interesting questions prepared when you meet people at an event
  • Networking is not just about getting contact information; it’s about out how to help the person you connect with 
  • Be good at connecting one person to another
    • It’s little effort on your part, and you’ll get the credit for the rest of your life if things go well between them 

The Mark Cuban Email 

  • Nik connected Mark Cuban with the Morning Brew team and got him to go on the Business Casual Podcast
  • Nik’s motivation to make the connection was out of love for Alex and Austin, the founders of Morning Brew 

The Vibes

  • “It comes down to the vibes.” – Nik Sharma on who he chooses to spend his time with 
  • Spend time with people that give you energy when you’re around them 

On Death

  • You have to make changes in your life if you are unhappy 
  • Put yourself in a position where you are excited about what you’re doing 

Building a Brand 

  • Building a brand is really hard 
  • Persistence is required for success; you’ll eventually figure it out if you stay at it long enough   
  • A successful brand is more than cool colors, fonts, and good copy; the brand must have a soul  
  • Think of the brand as a person, and consider the following questions to help you with the brand’s formulation and strategy: 
    • Who would this person interact with online?
    • What platform would this person be on?
    • What would they be saying?
    • Where would this person get brunch?
    • What would they retweet on Twitter?
  • Venture-backed brands tend to have less of a soul behind them because the VCs view it as an investment that will 10x or fail 
    • Many of these brands lack the patience necessary to succeed
  • Mad Happy is the perfect example of a brand with a soul  

Working With MrBeast 

  • Sharma Brands worked with MrBeast’s chocolate bar company Feastables for its launch
  • Nik believes there will one day be a “Feastables Mafia” like there’s a PayPal Mafia today
  • MrBeast’s deep relationship with his fans separates him from other creators 
  • Sharma Brands uses a “red carpet” approach to business execution: regardless of what happens, the client will be taken care of 

Working With Emma Chamberlain

  • Sharma Brands works with Chamberlain Coffee, a coffee company founded by YouTuber Emma Chamberlain
  • Having just five clients allows Nik to have more quality relationships with them, compared to other marketing agencies that tend to have hundreds of clients

Small Inflection Points 

  • As a kid, Nik’s parents made him sell the bike he had before buying him a new one
    • Whether he knew it or not, this taught him marketing at an early age
  • In second grade, Nik got really into his classroom’s soda business that sold soda to other students around the school 
  • Joining Hint Water was another inflection point for him, where he took on a role that typically had the highest churn rate because it was so difficult to keep up 

Not Going to College 

  • The decision to go or not go to college is on a case-by-case basis
  • College makes total sense if you want to become a doctor or a lawyer, but it’s not for everyone 
  • The Zone of Genius is the intersection of what you’re really good at and what you’re really passionate about 
  • Nik Sharma views the college degree as a safety net
  • Not having a safety net can motivate you even more because you know there’s nothing to fall back on 
  • Do what makes you happy, and don’t care what other people think 

Gary Vaynerchuk

  • Nik worked at VaynerMedia for three months
  • VaynerMedia’s culture is why it is successful; the company is filled with people that want to create 
  • As the leader of a company, ensure your people are motivated and happy
  • If your team is not thriving, evaluate what can be done to make them more motivated and happier

Scaling Sharma Brands 

  • Three things are required for creating a good culture: clarity, equipment, and motivation  
  • Most meetings can probably be 15-20 minutes 
  • Respect your team’s time when going into a meeting: be prepared and have an agenda for the meeting
  • Consider the desired outcomes you want from the meeting when you’re planning it 

How to Make Twitter Your Superpower

  • Nik Sharma’s success on Twitter has effectively given him a fast pass at an amusement park: he can go on any ride he wants and immediately get to the front of the line
  • Feed the Twitter machine content, and it will reward you
  • Nik has found business partners, employees, and companies to invest in all on Twitter
  • Twitter is a town square of smart people
  • Shaan Puri’s power writing course and the Ship 30 course are great resources to learn how to write for Twitter 

Challenge for the Listener 

  • Nik’s challenge for the listener: write one cold email a week 
  • Make a list of 25 people that you want to meet and email one of them per week

Search Twitter to find cold email techniques, or check out Nik’s thread on how to do it

The Danny Miranda Podcast : , , , , , , , , , , , , , ,
Notes By Stan Rizzo

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