Jim, Jake, and Jordan DeCiccco are the founders of KITU Super Coffee. In just three years, the brothers have taken the company from a college dorm room to being the #1 selling bottled coffee in the U.S. and a business worth over $100 million.
Jim is the author of 8 books that have together sold 10+ million copies worldwide, including Good to Great, Good to Great and the Social Sectors, Built to Last, How the Mighty Fall, Great by Choice, and his newest work, Turning the Flywheel.
Check out The Tim Ferriss Show Episode Page & Show Notes Key Takeaways “You don’t get a quick return creating value for the world, you get a quick return doing something that doesn’t matter. If you’re going to make a difference in this society, changing the world for the better, you better be geared for