This is a special episode of The Tim Ferriss Show. This time, Tim focuses on tactical, specific advice on branding, marketing, and the most common mistakes of growing an audience.

Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and — most of all — challenging the status quo in all areas. His books include Linchpin, Tribes, The Dip, Purple Cow, and What to