Richard Shotton is an author, consultant, conference speaker, and trainer. His work focuses on applying findings from psychology and behavioral science to marketing.
Dan Ariely is the author of the New York Times Bestsellers Predictably Irrational: The Hidden Forces That Shape Our Decisions and The Honest Truth About Dishonesty: How We Lie to Everyone-Especially Ourselves. Shane and Dan discuss why we're all so dishonest with ourselves, why our environment plays such a large role in shaping our decisions,
We may think of ourselves as logical and reasonable, going through motions governed by what we believe to be right. But if we were to examine them under a microscope, would our motivations prove to be composed of a rational framework, or are there invisible, inscrutable reasons for our behavior even we can’t explain? How does
Dubner looks into novel solutions for crime in Chicago. We might have found a new approach that is much more effective than past attempts at a fraction the price!
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