Seth Godin is the author of 18 best selling books. Some of the most well known include Purple Cow, The Dip, Linchpin, and Tribes). His latest is titled - This is Marketing.

Bozoma Saint John (@badassboz) is the Chief Brand Officer at Uber. Until June 2017, she was a marketing executive at Apple Music after joining the company in its acquisition of Beats Music.In 2016, Billboard named her Female Executive of the Year, she appeared on Fortune’s 40 under 40, and Fast Company’s 100 Most Creative People.