February 22, 2021

The Surprising State of Podcasting in 2021 | Smart Passive Income Podcast

Check out the Smart Passive Income Podcast Episode Page & Show Notes

The best time to start launch a podcast is now
- Even if the market seems saturated it is still growing tremendously
Approximately 1.7M podcasts have been launched globally
- Over 1M of these podcasts haven’t launched a new episode in over 90 days
- Half of them never launched more than 10 episodes
- There are only 377k “active” podcasts with more than 10 episodes
Promoting your podcast
- It’s best to start with the one social media channel you enjoy the most
  - Instead of simply linking to your podcast, bring insights from each episode to the platform
  - Instead of “selling” people on your podcast, create value for them on the platform you chose
The power of video for podcasting is that it allows to create engaging short clips to share on other platforms
We all crave connection
- We enjoy talking back and forth with others
- Clubhouse has tapped into this deep desire that we have

Alban Brooke (@AlbanBrooke) is the head of marketing at Buzzsprout and the co-host of two podcasts: “Buzzcast” and “How to Start a Podcast.”
Host: Pat Flynn (@PatFlynn)
In this episode, Pat sits down with Alban Brooke to discuss the state of podcasting, and share tips for both experienced and new podcasters

The best time to launch a podcast is now
- Even if the market seems saturated it is still growing tremendously
Approximately 1.7M podcasts have been launched globally
- Over 1M of these podcasts haven’t launched a new episode in over 90 days
  - Some podcasts creating evergreen content only do a limited series
- Half of them never launched more than 10 episodes
- There are only 377k “active” podcasts with more than 10 episode
Spanish speaking podcasts are the fastest-growing, besides English
- Competition to enter is a lot smaller

You should ask yourself: “What are your goals?”
- Do your goals align with podcasting?
  - If your goal is to sell more t-shirts, you should be working more on Instagram
  - If your goal is to get attention, TikTok might be your best bet
Goals aligned with podcasting
- Having deep discussions on interesting topics
- Teaching or sharing deep knowledge but in an informal way

After podcasting for some time, some people stop enjoying it
How to decide if you should continue or not?
- Identify what aspects you don’t enjoy
  - Some people don’t like editing
- See if you can outsource them or change the style of the show to limit them

Most people find out about new podcasts through word of mouth
- There is no algorithm like on social media
Leveraging other networks is the best way to grow
- You can do this through Quora, Reddit, blogging, and joining other podcasts as a guest
Social Media marketing
- Some podcasters try to diversify and post content on all platforms
  - This usually doesn’t work
  - Engaging content is very different for different platforms
- It’s best to start with the one social media channel you enjoy the most
  - Instead of simply linking to your podcast, bring insights from each episode to the platform
  - Instead of “selling” or teasing people on your podcast, just create value for them on the platform you chose
- Social media allows for a real back and forth conversation
  - Especially when you’re small, you can connect with every listener

Joe Rogan pioneered this
The power of video is that you can create engaging short clips to share on other platforms
Then, you can also tap into the power of Youtube’s algorithms
- Also, reduce friction for people browsing Youtube to check your content

We all crave connection
- We enjoy talking back and forth with others
- Clubhouse has tapped into this deep desire that we have
It also created a huge opportunity for new podcasters who want to start experimenting with this growing platform

marketing, podcasting, social media
Notes By Giorgio Parlato