
February 22, 2021
The Surprising State of Podcasting in 2021 | Smart Passive Income Podcast
Check out the Smart Passive Income Podcast Episode Page & Show Notes
Key Takeaways
- The best time to start launch a podcast is now
- Even if the market seems saturated it is still growing tremendously
- Approximately 1.7M podcasts have been launched globally
- Over 1M of these podcasts haven’t launched a new episode in over 90 days
- Half of them never launched more than 10 episodes
- There are only 377k “active” podcasts with more than 10 episodes
- Promoting your podcast
- It’s best to start with the one social media channel you enjoy the most
- Instead of simply linking to your podcast, bring insights from each episode to the platform
- Instead of “selling” people on your podcast, create value for them on the platform you chose
- It’s best to start with the one social media channel you enjoy the most
- The power of video for podcasting is that it allows to create engaging short clips to share on other platforms
- We all crave connection
- We enjoy talking back and forth with others
- Clubhouse has tapped into this deep desire that we have
Intro
- Alban Brooke (@AlbanBrooke) is the head of marketing at Buzzsprout and the co-host of two podcasts: “Buzzcast” and “How to Start a Podcast.”
- Host: Pat Flynn (@PatFlynn)
- In this episode, Pat sits down with Alban Brooke to discuss the state of podcasting, and share tips for both experienced and new podcasters
The State of Podcasting
- The best time to launch a podcast is now
- Even if the market seems saturated it is still growing tremendously
- Approximately 1.7M podcasts have been launched globally
- Over 1M of these podcasts haven’t launched a new episode in over 90 days
- Some podcasts creating evergreen content only do a limited series
- Half of them never launched more than 10 episodes
- There are only 377k “active” podcasts with more than 10 episode
- Over 1M of these podcasts haven’t launched a new episode in over 90 days
- Spanish speaking podcasts are the fastest-growing, besides English
- Competition to enter is a lot smaller
Who Should Be Podcasting
- You should ask yourself: “What are your goals?”
- Do your goals align with podcasting?
- If your goal is to sell more t-shirts, you should be working more on Instagram
- If your goal is to get attention, TikTok might be your best bet
- Do your goals align with podcasting?
- Goals aligned with podcasting
- Having deep discussions on interesting topics
- Teaching or sharing deep knowledge but in an informal way
Deciding to Continue
- After podcasting for some time, some people stop enjoying it
- How to decide if you should continue or not?
- Identify what aspects you don’t enjoy
- Some people don’t like editing
- See if you can outsource them or change the style of the show to limit them
- Identify what aspects you don’t enjoy
Podcast Marketing
- Most people find out about new podcasts through word of mouth
- There is no algorithm like on social media
- Leveraging other networks is the best way to grow
- You can do this through Quora, Reddit, blogging, and joining other podcasts as a guest
- Social Media marketing
- Some podcasters try to diversify and post content on all platforms
- This usually doesn’t work
- Engaging content is very different for different platforms
- It’s best to start with the one social media channel you enjoy the most
- Instead of simply linking to your podcast, bring insights from each episode to the platform
- Instead of “selling” or teasing people on your podcast, just create value for them on the platform you chose
- Social media allows for a real back and forth conversation
- Especially when you’re small, you can connect with every listener
- Some podcasters try to diversify and post content on all platforms
Using Video for Podcasts
- Joe Rogan pioneered this
- The power of video is that you can create engaging short clips to share on other platforms
- Then, you can also tap into the power of Youtube’s algorithms
- Also, reduce friction for people browsing Youtube to check your content
Clubhouse
- We all crave connection
- We enjoy talking back and forth with others
- Clubhouse has tapped into this deep desire that we have
- It also created a huge opportunity for new podcasters who want to start experimenting with this growing platform