The Surprising State of Podcasting in 2021 | Smart Passive Income Podcast

Check out the Smart Passive Income Podcast Episode Page & Show Notes

Key Takeaways

  • The best time to start launch a podcast is now
    • Even if the market seems saturated it is still growing tremendously
  • Approximately 1.7M podcasts have been launched globally
    • Over 1M of these podcasts haven’t launched a new episode in over 90 days
    • Half of them never launched more than 10 episodes
    • There are only 377k “active” podcasts with more than 10 episodes
  • Promoting your podcast
    • It’s best to start with the one social media channel you enjoy the most
      • Instead of simply linking to your podcast, bring insights from each episode to the platform
      • Instead of “selling” people on your podcast, create value for them on the platform you chose
  • The power of video for podcasting is that it allows to create engaging short clips to share on other platforms
  • We all crave connection
    • We enjoy talking back and forth with others
    • Clubhouse has tapped into this deep desire that we have

Intro

  • Alban Brooke (@AlbanBrooke) is the head of marketing at Buzzsprout and the co-host of two podcasts: “Buzzcast” and “How to Start a Podcast.”
  • Host: Pat Flynn (@PatFlynn)
  • In this episode, Pat sits down with Alban Brooke to discuss the state of podcasting, and share tips for both experienced and new podcasters

The State of Podcasting

  • The best time to launch a podcast is now
    • Even if the market seems saturated it is still growing tremendously
  • Approximately 1.7M podcasts have been launched globally
    • Over 1M of these podcasts haven’t launched a new episode in over 90 days
      • Some podcasts creating evergreen content only do a limited series
    • Half of them never launched more than 10 episodes
    • There are only 377k “active” podcasts with more than 10 episode
  • Spanish speaking podcasts are the fastest-growing, besides English
    • Competition to enter is a lot smaller

Who Should Be Podcasting

  • You should ask yourself: “What are your goals?”
    • Do your goals align with podcasting?
      • If your goal is to sell more t-shirts, you should be working more on Instagram
      • If your goal is to get attention, TikTok might be your best bet
  • Goals aligned with podcasting
    • Having deep discussions on interesting topics
    • Teaching or sharing deep knowledge but in an informal way

Deciding to Continue

  • After podcasting for some time, some people stop enjoying it
  • How to decide if you should continue or not?
    • Identify what aspects you don’t enjoy
      • Some people don’t like editing
    • See if you can outsource them or change the style of the show to limit them

Podcast Marketing

  • Most people find out about new podcasts through word of mouth
    • There is no algorithm like on social media
  • Leveraging other networks is the best way to grow
    • You can do this through Quora, Reddit, blogging, and joining other podcasts as a guest
  • Social Media marketing
    • Some podcasters try to diversify and post content on all platforms
      • This usually doesn’t work
      • Engaging content is very different for different platforms
    • It’s best to start with the one social media channel you enjoy the most
      • Instead of simply linking to your podcast, bring insights from each episode to the platform
      • Instead of “selling” or teasing people on your podcast, just create value for them on the platform you chose
    • Social media allows for a real back and forth conversation
      • Especially when you’re small, you can connect with every listener

Using Video for Podcasts

  • Joe Rogan pioneered this
  • The power of video is that you can create engaging short clips to share on other platforms
  • Then, you can also tap into the power of Youtube’s algorithms
    • Also, reduce friction for people browsing Youtube to check your content

Clubhouse

  • We all crave connection
    • We enjoy talking back and forth with others
    • Clubhouse has tapped into this deep desire that we have
  • It also created a huge opportunity for new podcasters who want to start experimenting with this growing platform
Smart Passive Income with Pat Flynn : , ,
Notes By Giorgio Parlato

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