Podcasting Trends, Advice for Starting A Podcast, and Tips For More Downloads | Alban Brooke on The Smart Passive Income Podcast with Pat Flynn

Check out the Smart Passive Income podcast Episode Page and Show Notes

Key Takeaways

  • Podcast trends in early 2020:
    • Overall podcast listenership decreased 10% since early March  
    • However, listenership is up 70% for news podcasts
    • There’s also been an uptick in comedy and sports podcasts
  • Podcasting has grown significantly over the past 5 years
    • There are over 1 million podcasts in Apple podcasts 
    • “Over the next 5 years we’re going to see another 4 million podcasts being added to Apple”Alban Brooke
  • The average podcast listener is subscribed to 7 different shows
  • Have a good website with embed players with links to all the different directories 
    • Have all of the podcasting apps available: Apple, Spotify, Stitcher, and so on
  • The #1 way people learn about podcasts is through word-of-mouth, so:
    • Have a unique show with valuable content
    • Provide helpful tips
    • Build a community around your show

Intro

Podcasting Trends

  • Podcast trends in early 2020:
    • Overall podcast listenership decreased 10% since early March  
      • One reason: people are commuting less now
        • In April, podcast listenership rose. Not to pre-March levels, but it’s higher than March levels.
    • However, listenership is up 70% for news podcasts
    • There’s also been an uptick in comedy and sports podcasts
  • Listening habits:
    • People are listening to podcasts around lunchtime now
    • More people are listening to podcasts on desktop rather than mobile
      • To get more listens, build a new website with an embedded player 
  • Podcasting has grown significantly over the past 5 years
    • There are over 1 million podcasts in Apple podcasts 
      • There’s been an acceleration in new podcasts over the last few months
        • “Over the next 5 years we’re going to see another 4 million podcasts being added to Apple”Alban Brooke

Are We Late To The Podcast Game?

  • Nope. Compared to YouTube, it’s still the early, early, days of podcasting.
    • As the number of podcast shows has grown, so have the number of listeners
      • The rate of listenership is increasing faster than the rate of new podcasts being started
  • The average podcast listener is subscribed to 7 different shows
  • Why start a podcast during the pandemic?
    • People want advice from experts
    • People want to learn new hobbies and skills
    • People want an entertaining escape
  • Power-Up Podcasting 2.0: Pat Flynn’s course for anyone who is serious about starting their own podcast
  • Amp’d Up Podcasting: Pay Flynn’s course to monetize and grow your podcast

Starting A Podcast

  • Define your podcast and its purpose: Is it to grow your business, to entertain people, or something else? 
  • Choose a title that describes your podcast clearly
    • It can be the name of your blog or book
    • If you’re well-known, you could use your name
      • However, if you aren’t well known, it’s probably better to choose an informative title 
  • Pat uses Buzzsprout to host his podcast
  • Think of your podcast as a long-term game, not short-term
    • Creating content will provide value for years to come

How To Get More Downloads

  • Where do you find listeners?
    • The #1 way people learn about podcasts is through word-of-mouth, so:
      • Have a unique show with valuable content
      • Provide helpful tips
      • Build a community around your show
  • Have a good website with embed players with links to all the different directories 
    • Have all of the podcasting apps available: Apple, Spotify, Stitcher, and so on
  • Google includes podcasts in its SEO rankings
    • Try adding a transcription of your episode to get ranked higher
    • Write great show notes
  • Ads have gotten cheaper so consider running ads on social media and podcast platforms such as Overcast, Castbox, and PlayerFM

Smart Passive Income with Pat Flynn : , , , ,
Notes By Alex Wiec

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