Jordan Harbinger

#414: Jordan Harbinger on Building A World Class Podcast | Pomp Podcast with Anthony Pompliano

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Key Takeaways

  • Aim to produce good quality content consistently
    • Jordan spends 20+ hours preparing for his interviews
      • He seeks to outwork his competitors
  • “There isn’t really a good argument to not edit your show” – Jordan Harbinger
    – Most people want a high Return on Investment (ROI) on their time
    – Editing allows you to provide the highest quality content to your audience
  • Put your audience before the guests
    • Some hosts try to make friends with their guest during the interview, but that ends up not creating value for listeners
  • Podcasts are one of the worst ways to make money on the internet

Key Products Mentioned

Intro

  • Jordan Harbinger (@jordanharbinger) is a Wall Street lawyer turned podcast interviewer. He is the host of The Jordan Harbinger Show
  • Host – Anthony “Pomp” Pompliano (@APompliano)
  • In this chat, Jordan shares his experience starting a World Class podcast and the advice he would give to someone starting one

Jordan’s Background

  • In his teens and twenties, Jordan traveled and lived in a lot of different countries (including North Korea)
    • Being exposed to different cultures and languages his learning skyrocketed
      • “Going Abroad is not only a cool escape, but it’s really where it’s at for learning” Jordan Harbinger
    • College felt too slow and boring
      • He started looking for other opportunities to live abroad
  • Later, he became a Wall Street attorney, but that also felt too slow
    • He felt the need to start something that he could lead at his pace
      • He likes to move fast and enjoys working a lot
    • That brought him to starting several different ventures

What’s North Korea Like?

  • Capitalism is completely absent
    • There’s nothing to do, nothing to buy
      • Restaurants turn on the lights when you arrive because customers are so rare
      • Clothing stores only have state-issued uniforms
      • People have no smartphones or internet
    • They try to hide their poverty in front of tourists
      • There are fake customers in stores
  • Out of the capital city, there’s no electricity and no running water
    • People live in huts
  • People are starting to realize that their society is backward compared to the rest of the world

Jordan’s Story of Starting his Podcast

  • Jordan started a podcast while working at Wall Street
    • As a way to get ahead in his career
    • To learn about and improve his communication and persuasion skills
  • In 2008 his firm took a big hit
    • Instead of looking for another job, he decided to start a coaching business using the podcast to generate leads
  • After realizing that he didn’t like coaching, he split with his partner and re-started the podcast as The Jordan Harbinger Show
    • He’s only monetizing with ads and he’s glad that he doesn’t need to sell anything to earn

How to Grow a Podcast

  • Aim to produce good quality consistently
    • Jordan spends 20+ hours preparing for his interviews
      • He seeks to outwork his competitors
    • He doesn’t put out stuff just to stay on schedule
  • Jordan spends hundreds of thousands of dollars in advertising to grow his podcast
    • “You’re never going to scale anything massive in the media space without advertising unless you have another platform behind you” – Jordan Harbinger
      • The biggest podcasts are run by massive platforms such as the NY Times, VOX, and NPR
        • To compete with them, you need to spend money
    • The most effective way he found is to advertise on other podcasts
      • Measuring conversions is hard and expensive
  • Jordan selects his guests based on what interests him
    • He doesn’t need to watch out for who’s trending or who will go viral
      • “There’s no such thing as going viral in podcasting” Jordan Harbinger
        • The positive side is that your audience tends to be loyal and you will grow slowly but consistently

Should you Edit your Podcast?

  • “There isn’t really a good argument to not edit your show” – Jordan Harbinger
    • Joe Rogan is one of the few successful unedited podcasts
      • His audience is very unusual, mostly working-class, listening passively
    • Most people want a high Return on Investment (ROI) on their time
      • Editing allows you to provide the highest quality content to your audience
      • You can still make edited podcasts sound and be authentic

Developing Relationships with Fans

  • Jordan currently answers all his emails, DMs on Instagram and LinkedIn
  • Put your audience before the guests
    • Some hosts try to make friends with their guest during the interview, but that ends up not creating value for listeners

Biggest Lesson Learned

  • You probably don’t need business partners
    • Equity is expensive
    • Jordan started working with business partners
      • Over time, he saw that despite equal stakes, his partners didn’t work as hard as him
      • After he broke with his partners he soared
    • If you think you “need” partners, you might have a confidence issue
      • This doesn’t mean that you don’t need any help

Most Important Books Jordan Ever Read

  • How to Win Friends & Influence People by Dale Carnegie
  • Extreme Ownership by Jocko Willink
    • Whenever something goes wrong, there was a part that you had some control over
      • You should learn to look for that part to stop playing the blame game
      • “Everyone who’s unsuccessful always blames someone else. Always. Don’t be that guy”

Why Start a Podcast?

  • Podcasts are one of the worst ways to make money on the internet
    • “If you’re trying to make money, I always tell people don’t do it” Jordan Harbinger
  • Pomp started his because he loves having conversations with interesting people he wouldn’t otherwise meet

Additional Notes

  • Jordan’s Podcast Team
    • He kept his team small, he only hired:
      • an editor
      • an assistant to help book guests
      • part-time show notes and transcript writers
Pomp Podcast : , ,
Notes By Giorgio Parlato

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