Writing Every Day with Seth Godin on the North Star Podcast with David Perell

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Key Takeaways

  • The Imposter Syndrome is when you feel you’re about to do something important but don’t feel worthy
  • Ways to quiet your inner skeptic: acknowledge that you are an imposter and accept it!
  • The only reason to do creative work is to ship it, to create change
  • “Don’t write because you’re inspired, write and become inspired”- Seth Godin
  • If you feel you don’t have any good ideas, you may actually be afraid of your bad ideas
  • Home Schooling is scary because you’re accepting responsibility for something you have no training for
  • Online education is a factory mindset – it’s regurgitation – but it can be good when it’s collaborative

Intro

Seth Godin (t:@sethgodin) is the author of The Practice and nineteen international bestsellers that have been translated into more than 35 languages. He has published an article every day now for more than a decade.

Book Structure

  • Writing a book is different than blogging on the web
  • Editor’s want a beginning, a middle, and an end
  • Even if you architect a collection of blog posts into a book, it reads differently than a book

The Imposter Syndrome

  • The Imposter Syndrome is when you feel you’re about to do something important but don’t feel worthy – what am I doing here?
  • Ways to quiet your inner skeptic:
    • Acknowledge that you are an imposter – what you plan to create or do may or may not work – accept it!
    • Human evolutionary instincts are wrong when your fear is focused on the fear that someone across the world won’t like what you wrote

The Evolution of an Idea

  • Seth’s new book, The Practice is about shipping creative work
  • If you want to put a good idea into the world, blog
  • But if you want to get under people’s skin and help them see things and change the world, write a book

How to Measure Success

  • Traffic doesn’t equal audience
  • “Don’t be a wandering generality, be a meaningful specific” – Seth Godin
  • The point of creative work:
    • Ship your work to people who might benefit from it
  • The end goal: the only reason to do creative work is to ship it, to create change- but some people don’t want that responsibility
  • If you’re writing for your own pleasure = artful hobby
  • Social media has created mob environments because it’s so easy to say something
  • “Social media’s mess has been created by their aversion to boundaries”- Seth Godin
  • But people need to take responsibility for what they write
  • “Don’t write because you’re inspired, write and become inspired”- Seth Godin

Learning Writing Habits from Isaac Asimov

  • Isaac Asimov published more than 400 books
  • He wrote every morning from 6:30 a.m. until noon with a typewriter and wrote whether he thought what he was writing was good or not
  • The motivation: if you’re going to write anyway, you might as well write something good
  • If you feel you don’t have any good ideas, what you might really fear are your bad ideas

The Movie Edit Trick

  • Professional movie editors do not switch cameras when a different actor speaks up, the same goes for writing
  • It keeps watchers in the flow
  • Seth uses metaphors to tell a story
  • “Go to bed knowing the next day you’re going to contribute something”- Seth Godin

Why Isn’t Home Schooling More Popular?

  • Home Schooling is expensive – because someone has to be home to do it
  • It’s scary because you’re accepting responsibility for something you have no training for
  • It’s also socially costly because it breaks from the norm

The Disaster of Online Education

  • Interaction is where children learn – they learn problem-solving by engaging with each other
  • Online education is a factory mindset – it’s all about regurgitation
  • But online learning can be good when it’s collaborative
  • Classes should be discussion-driven, not someone reading notes on Zoom
  • Students should consume baseline information at home, and then have collaborative discussions the next day in class- online or off
  • Education should be about learning and possibility, not tests
  • Education should be output driven
  • Learning is about transforming yourself
  • Liar’s Poker by Michael Lewis – rising through the wreckage on Wall Street

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Notes By EWerbitsky

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