How Jack Butcher Used Social Media to Generate $1 Million in Online Course Revenue on a Special Episode of My First Million Podcast with Sam Parr

Check out the Episode Page and Show Notes

Key Takeaways

  • When designing an online course, choose a niche to capture more revenue
  • Be innovative with product design to stay ahead of the market
  • The organic content engine on the social media frontend feeds customers into the product loop
  • “If you call it a course, you can charge $299. Call it a book and you get $29. You’re selling direct to the customer” – Jack Butcher
  • A custom platform affords more design freedom over pre-fab platforms
  • Key: get feedback from someone who isn’t a pro or a practitioner in the material you’re assembling for a course

Intro

Jack Butcher (t: @jackbutcher) is a graphic designer, an entrepreneur, and the founder of Visualize Value.

Jack’s Journey

  • Jack started in the agency world, trained as a designer
  • After reading Naval Ravikant’s tweetstorm called “How to Get Rich Without Getting Lucky,” Jack decided to take matters into his own hands
  • He worked at Bloomberg then and started his own agency but got overwhelmed with admin stuff
  • Jack started to dial-in on the product side and built pitch decks

Visualizing Value

  • He developed the Visualize Value online course following the methods he’d used to acquire business for his other online courses
  • It’s brought in $800,000 to $1,000,000
  • The key to bringing in business for an online course is remaining relevant on social media
  • Product design has to stay ahead of the market
  • Jack’s end game – build up the media component so he can decrease the amount of daily creative input he needs to put in to sell courses
  • The target is to do less of what you don’t want to do and optimize having a good time

Exotic Car Hacks

  • Exotic Car Hacks – a course by Pejman Ghadimi designed to help customers get educated on how to buy an exotic car at the best price, then resell it later for a similar price
    • Course revenue is over $100,000
  • A social media page on exotic cars draws customers to the course
  • The organic content engine on the frontend feeds customers into the product loop

Why Jack Makes More Money Than Big Name Authors

  • “If you call it a course, you can charge $299. Call it a book and you get $29. You’re selling direct to the customer” – Jack Butcher
  • Choose a niche – you can capture more revenue that way
  • Most courses don’t have a custom platform like Jack does, so their creativity is constrained by their cookie-cutter platform
    • Example: Teachable
  • Also, other courses fail to build a brand

How to Create Effective Online Courses?

  • “It was a byproduct of taking a few courses and figuring out what I liked” – Jack Butcher
  • Key step: get feedback from someone who isn’t a pro or a practitioner in the material you’re assembling for a course -Jack turned to his wife and said her feedback was essential
  • Consider different learning styles

Markets Ripe for Visualizing Value

  • Consulting businesses
  • Self-reliant skills like Dave Perell’s Write of Passage
  • Design market
  • Excel market
  • No-code market
  • Video templates market
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Notes By EWerbitsky

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