How Tracking Every Second of His Life Took Rob Dyrdek from 0 to $405M in Exits | My First Million with Sam Parr and Shaan Puri

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Key Takeaways

  • “I am human optimization, I’m optimized to be happy. Your goal is not to be happy in pockets, your goal is to be happy every single hour of your life.” – Rob Dyrdek
    • You can avoid all negativity if you constantly live in a state of experiencing, creating or problem-solving
  • Every day for the last 5 years, Rob has written down how he feels about his life, work, and health on a scale of 1-10
    • He compares this qualitative data to his quantitative data, what he’s doing and what the correlating feeling is
    • Mastery of self – Rob runs a daily analysis on himself to ensure his work/life always aligns with his priority for happiness
  • “You have a certain level of human capacity. In order to scale it, you either hire or automate it” – Rob Dyrdek
  • Start at the end – decide exactly what you want out of a business before you even start it
    • This can apply to all goals in your life, not just your work
  • There is great value in being open about your financial circumstances/opportunities with a peer group
    • Creates a strategic environment that functions off of collaboration and accountability

Intro

  • Rob Dyrdek (@robdyrdek) is a former professional skateboarder, the star of TV hits Rob & big and Ridiculousness, and now the CEO of a venture studio, The Dyrdek Machine. Rob Dyrdek details how the optimization of your life can help you achieve your peak potential for happiness and financial sustainability.
  • Hosts: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP)

Ridiculousness

  • There is a running joke in The Challenge Reddit forum that The Challenge is on for 1 hour of MTV airtime and Ridiculousness is the other 23 hours
    • Ridiculousness is actually 60% of airtime on MTV
    • Ridiculousness saw better ratings when blocked in consecutive episodes rather than single episodes

The Dyrdek Machine

  • The Dyrdek Machine LLC – operating entertainment/venture studio
    • Distributes capital from LLC into Real Estate holdings or co-founding ventures
      • Tries to own 25%-70% of every mature venture he owns
      • Built 17 companies and sold 6 of them – netting $450 million
      • Real Estate targets – manufactured housing, multi-family units, storage units, RV parks
  • Every Dyrdek venture uses a lifetime structure called ‘The Unified Theory’
    • All goals are strictly established from the beginning – Everything is built to sell
    • Start at the end – decide exactly what you want out of a business before you even start it
  • The Dyrdek Machine prioritizes IRR (internal rate of return)
    • Allows your expenses to stay in line with your dividends
    • The continuity of cash flow and reinvestment embodies the ‘Machine’ name

The Optimization of Life

  • “You have a certain level of human capacity. In order to scale it, you either hire or automate it” – Rob Dyrdek
    • Rob lives an incredibly automated life, his designed balance helps his priority allocation and leads to more overall happiness
      • He sends his wife a detailed plan every day; this avoids any disconnect or misinterpretation of priorities
      • He adds a love quote to this plan as well – it’s the little things
  • “Quantitative and qualitative data is what I live my life off of” – Rob Dyrdek
    • Every day for the last 5 years, he’s written down how he feels about his life, work, and health on a scale of 1-10
    • This data helps Rob correlate how he’s feeling to the things that he’s doing
  • “I am human optimization, I’m optimized to be happy. Your goal is not to be happy in pockets, your goal is to be happy every single hour of your life.” – Rob Dyrdek
    • Two mindsets that hinder happiness: Dwelling/Negativity & Hopeful/Wishful
    • You can avoid all negativity if you constantly live in a state of experiencing, creating or problem-solving

Financial Openness

  • Tiger 21 is a community network that requires members to be open about personal finances and goals, this leads to collective and collaborative wealth growth strategies
    • It’s not about the business model of Tiger 21, it’s about the peer network (it does get a bad rep for being a club of rich guys)
    • Portfolio Defense: each month, one person has to share their complete asset portfolio and income streams
      • Creates accountability and collaboration
    • The depth of knowledge on wealth building and sustainability among like-individuals has been extremely valuable to Rob – this can be a valuable discussion among any peer group
      • He learned how to create value with more intention and perspective

TikTok & Market Trends

  • Sam hypothesizes how big Rob Dyrdek could have been if he came up now with resources like TikTok and other social medias
    • Rob believes his stunts and ideas couldn’t be financially supported through those mediums as opposed to the corporate backing he had in his early career
  • Business trends that Rob is following closely:
    • Water filtration for skin and hair care
    • Superfoods and plant-based products
    • ‘Ugly-cool’ in comfort footwear
  • White spaces present the most opportunity in markets for Rob’s opportunity analysis
    • Founder-Market fit is importantl there should be a personal relationship to products
My First Million : , , , , ,
Notes By Drew Waterstreet

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