Capitalism, Cultural Disintegration, and Buzzfeed

  • In a capitalistic society, companies show images to people to influence them to assume new identities in order to get them to consume more of their products
    • In the past, people’s identities were found in signifiers from religious iconography, historical figures or art pieces like paintings and sculptures, but today, the signifiers come from mass media like entertainment and advertisements
      • “Because advertisements link identity with the need to purchase products, the acceleration of visual culture promotes the hyper-consumption associated with late capitalism.” – Jonah Peretti
  • In order words, capitalism needs schizophrenia because, in schizophrenia, people are constantly changing their identity. This is want capitalistic companies want. They want you to change your identity and associate with their product so that you consume it.
    • “It is this identification ­­with a model, athlete, or actor­­ that encourages the purchase of the product being pitched. In order for an advertisement in GQ to be successful, it must provoke an ego formation that makes the product integral to the viewer’s identity. This fragile ego formation must persist long enough for the GQ reader to purchase the product.” – Jonah Peretti
  • What does this have to do with Buzzfeed?
    • Buzzfeed does a lot of native advertising which means they incorporate the ad in their content (like personality quizzes). Then their answers to the quiz are connected to a branded product. And since the product is in line with their identity, it makes it more likely for the viewer to buy it. 
      • “Your self-identity is directly connected to the brand you’re being exposed to and ideally, it makes you feel like consuming the branded product will then affirm the identity you have formed”Jonas Celka

Andrew Huberman PhD puts on an in depth masterclass on biology of smell, breathing and taste. You don\’t want to miss this one and he\’ll even teach you  how to improve your sense of smell and alter how you perceive different foods! 

Get Access to the rest of this exclusive post, ad-free browsing and much much more by signing up as a Premium Member, learn more here


So many podcasts, so little time.

  • Podcast Notes Premium pulls out the signal from the noise so you can save time and learn more.
  • Premium members get unlimited access to Notes and Collections.
  • Collections integrate the key information on the most important aspects of life, business, and health.
  • They also provide a comprehensive set of lessons from the world\’s greatest minds (Huberman, Naval, Elon, Chamath, and many more).
  • With Podcast Notes Premium, you get unlimited Podcast Notes browsing (over 1,000 notes since 2015), plus 100% ad-free content across all platforms.
  • You’ll also get early exclusive Notes on podcasts before they are published even!
  • Additional benefits include limited edition Podcast Notes magnet/stickers, entry into the Podcast Notes Premium community, priority Podcast Notes episode requests, and access to the Podcast Notes email archives (which contain every weekly email since 2015).

Get access to Podcast Notes Premium today!

Members Only : , , , , ,
Notes By Alex Wiec

More Notes on these topics

Top Insights and Tactics From

31 Best Podcasts of All Time

FREE when you join over 35,000 subscribers to the
Podcast Notes newsletter

No Thanks