March 25, 2020 Maximizing Travel Rewards | Brian Kelly on Masters in Business Check out the Masters in Business Episode Page & Show Notes Key Takeaways “Budget travelers are the number one people who should be maximizing points” – Brian KellyFacebook is the best social media marketing platform because of its massive audience and micro-targeting tools Important to remember that marketing on social media is also about cultivating your brand, not just your conversion ratioPack your clothes using the stack and fold method and invest in noise-canceling headphonesThe Points Guy is releasing an app soon that will give personalized information on all your reward points needsThree Great Credit Cards:American Express Business Platinum for the perksChase Sapphire Reserve for travel and diningChase Freedom Unlimited for 1.5x points on everythingAdvice for college graduates:Treat your credit score like an assetBeing valuable and congenial will generally take you farther than staying at one place forever“Make yourself uncomfortable; that’s how you grow.” – Brian KellyWe are in a golden age of travel — traveling is cheaper, faster, and safer than ever before Books Mentioned The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Bob IgerSuper Pumped: The Battle for Uber by Mike IsaacMighty Be Our Powers: How Sisterhood, Prayer, and Sex Changed a Nation at War by Leymah GboweeBad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou Intro Brian Kelly (T: @thepointsguy and IG: @briankelly) is founder and CEO of The Points Guy, a travel website and blog teaching you how to use the points you already earnHost – Barry Ritholtz (@ritholtz) The Origin of The Points Guy Brian started the site in 2010 as a side hobby while working at Morgan StanleyThe site exploded in 2011 when Seth Kugel of the NYT wrote a piece on The Points Guy after Brian answered Seth’s challenge to prove frequent flyer miles aren’t useless for budget travelers“Budget travelers are the number one people who should be maximizing points” – Brian KellyAround the same time Brian started affiliate marketing for the credit cards he reviews Then one sudden weekend Brian netted $30,000 in one weekend from affiliate links, prompting him to devote himself full-time to the siteA year later Brian sold the company to Bankrate but then decided to work for Bankrate in order to keep working on The Points Guy The Points Guy App Coming soon in 2020The app will give personalized information tailored to your needs rather than the identical experience TPG currently gives everybody“Our app will be the next generation of our company” – Brian KellySome features of the app:The homescreen will be the net worth of your reward pointsAutomatic point tracking and information on efficiently spending pointsAdvising you on what cards to use for specific expenses Social Media Marketing Facebook is the best social media marketing platform for marketing because of its massive audience and its micro-targeting tools Conversely, this is why marketing on Snapchat isn’t as effective. It has many active users but doesn’t provide such toolsBrian has recently started experimenting with TikTok marketing, but is wary that it might have similar issues to SnapchatAlso, TikTok’s audience skews very youngRemember that marketing on social media is also about cultivating your brand, not just your conversion ratioFor ‘traditional’ marketing, affiliates are currently where it’s at Traveling Tips From a Professional Traveler Stack and fold your clothes rather than rolling them This method minimizes wrinkles Brian explains the exact method in this videoThe iPhone X and above supports dual SIM usage on one phoneYou can easily swap between data plans when you travel with this featureVerizon Wireless is currently the fastest and most reliable data plan internationally, but Google Fi is an inexpensive and reliable alternative“I always have my MacBook Air, and I always bring my own TV shows and movies on planes” – Brian KellyInvest in noise-cancelling headphonesBesides granting peace and quiet, when you have noise-canceling headphones planes become a great place to meditateIf you are having a bad travel experience, try shifting your perspective from what’s bothering youResearchers estimate that only 5% of the global population flies a year so you’re pretty lucky just to have the experience of flyingNever take sleeping pills before takeoffYou never know what kind of issues can suddenly occur Three Great Credit Cards American Express Business PlatinumRelatively high annual fee but it has some of the best perks availableThis card will get you into most U.S. airport lounges“A lot of times Amex has cheaper prices and more flexible fares. We book all of our travel at The Points Guy through Amex Travel.” – Brian KellyChase Sapphire Reserve3x points on travel and dining Travel includes tolls, parking, travel, and others — it’s quite a broad definitionNo foreign transaction fees Chase Freedom Unlimited Unlimited 1.5x points on everythingThe half point difference compared to the 1x of most cards may seem small, but it’s practically a 50% bonusNo annual fee Advice For College Graduates Treat your credit score like an asset If you mess it up it’ll take years to fixJust because you can’t see yourself spending the rest of your life at a job doesn’t mean you shouldn’t take itBeing valuable and congenial will generally take you farther than staying at one place forever“Make yourself uncomfortable; that’s how you grow.” – Brian Kelly Additional Notes We are in a golden age of travel — traveling is cheaper, faster, and safer than ever beforeConcurrently, Brian and Barry have both noticed that people have been acting odder on planes over the yearsSome personal experiences:People spreading their naked feet across people’s seats and clipping their toe-nailsRequesting that the pilot fly at a lower altitude in order to take a better picture The goal of learning is growth, not to be the best or smartestYour academic performance doesn’t determine whether you’ll be successful so don’t stress too much over itWhat’s more important in life is to throw yourself into something you loveThe theoretical problem with teleportation:You are taken apart molecule by molecule, essentially killed, then built molecule by molecule in another locationAre you still the same person? If you make $20/hr, reading these notes just saved you $25. PREMIUM Membership is only $79/year, JOIN TODAY! Tags:advice, credit cards, life, marketing, social media marketing, travel Related Posts Scott Kupor Discusses Technology Startups – Masters in Business Josh Wolfe Discusses Innovative Investments – Masters in Business About The Author TD Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment:*Name:* Email Address:* Website: This site uses Akismet to reduce spam. Learn how your comment data is processed.