You NEED To Write a BOOK! | Tucker Max (Part 2) on The James Altucher Show

Check out The James Altucher Show Episode Page & Show Notes

Key Takeaways

  • Two valuable skills: Programming and storytelling
    • “Storytelling emcompasses sales, marketing, and all that. If you can do one really well, you’re going to do great. If you can do both, you can be like figuratively a God ” – Tucker Max
  • “It is extraordinary difficult to write about things you have not felt and most people cannot do it” – Tucker Max
  • When it comes to memoirs, here’s an important lesson:
    • “No one reads your book to learn about you, they read your book to learn about themselves. But the way they learn about themselves, is through your honest and vulnerable expressions of your emotions and experience.” – Tucker Max
  • Writing a memoir is a therapeutic process
    • “If you try to avoid it, your memoir will be garbage and no one will want to read it and no one will care” – Tucker Max
  • In the past, people with an Ivy league degree had an advantage in life. In the future, people who have written books will have that same advantage.
    • “I think a book for most knowledge workers is going to be the gateway into high-level” – Tucker Max
  • Tucker offers a free online course that will teach you how to write a book at Scribe

Intro

  • Tucker Max (@TuckerMax) is the co-founder of Scribe Media, a company that helps you write, publish, and market your book.
  • He’s written four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide
  • Host:  James Altucher (@jaltucher)

Books Mentioned

The Skill of Storytelling

  • James is a fan of Tucker’s new article series: Lessons I’ve Learned
    • A few important lessons: 
      • No matter what you do, you need to be able to craft stories 
      • There is more power in asking questions than giving answers
      • The only toxic relationship you can have is with yourself
      • The most important decision in your life is who you spend your time with
  • Two valuable skills: Programming and storytelling
    • “Storytelling encompasses sales, marketing, and all that. If you can do one really well, you’re going to do great. If you can do both, you can be like figuratively  a God ” – Tucker Max
  • Tucker says that a lot of writers have tried to imitate his writing style but failed because they lacked the consciousness needed to be vulnerable and critical of themselves
    • Similarly, a lot of people have tried to copy James and write about their failures but lacked the storytelling abilities needed to make the writing relatable

The Truth About Writing Books

  • “It is extraordinarily difficult to write about things you have not felt and most people cannot do it” – Tucker Max
    • This is why writing fiction is so hard:
      • No one has ridden a dragon before, but J.K. Rowling skillfully made you feel like it was possible in her Harry Potter series
      • James says one of Charles Bukowski’s worst books was Pulp because Charles struggled with writing pure fiction stories
    • Tucker tried writing a fiction book but gave up because it was too difficult.
      • “I tried to write fiction in the beginning and it was awful. It was garbage, it was the worst garbage dumpster fire of all time and then I gave up.” – Tucker Max
  • Being a book writer and being a copywriter are two totally different skills

Advice About Writing A Memoir

  • When it comes to memoirs, here’s an important lesson:
    • “No one reads your book to learn about you, they read your book to learn about themselves. But the way they learn about themselves is through your honest and vulnerable expressions of your emotions and experience.”  – Tucker Max
      • James says the book, Junky by William S. Burroughs, is a memoir written in the style of a guide
  • Writing a memoir is a therapeutic process
    • “If you try to avoid it, your memoir will be garbage and no one will want to read it and no one will care” – Tucker Max
      • James’s rule for writing: Don’t publish something unless you’re afraid of what people will think of you
  • Tucker is currently working on his own memoir about his psychedelic experiences 
  • Even if you don’t plan on publishing a memoir, you should write one so that you can share your life story and your grandkids know you better 

Tucker’s Free Writing Course

  • Tucker offers a free online course that will teach you how to write a book at Scribe
    • You can learn how to write a nonfiction or fiction book, and a memoir
      • Over 10,000 people have enrolled in the Scribe School
      • If you’re thinking of writing a book, it’s not too late: “I think we literally just started” – Tucker Max
  • In the past, people with an Ivy league degree had an advantage in life. In the future, people who have written books will have that same advantage.
    • “I think a book for most knowledge workers is going to be the gateway into high-level” – Tucker Max
      • Having a book is a sign of credibility and domain expertise 

Additional Notes

  • Tucker’s prediction: If Trump wins in 2020, the conservatives will go after big tech and break up Facebook and Google
  • Social media companies are picking sides and becoming political
    • You can watch and share videos of people being killed on Twitter, but if you tweet about coronavirus or hydroxychloroquine, you can get banned 
  • “Wokeism is a death cult” – Tucker Max
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Notes By Alex Wiec

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