From Son of A Pimp to CEO of Scribe Media|Jevon “JT” McCormick on The James Altucher Show

Check out The James Altucher Show Episode Page & Show Notes

Key Takeaways

  • “My dad, he taught me a few things what to do, but more than anything, he taught me what not to do. He taught me how not to be a father.” – JT McCormick
  • JT eliminated 3 words from his vocabulary: hope, wish, and luck
    • “You can wish all day, it’s not going to produce anything” 
    • “I don’t do hope, I believe. Believe forces execution” – JT McCormick
      • Don’t spend time hoping, wishing, or waiting to get lucky. Instead, believe in what you want and go after it.
  • Instead of debating people online, JT focuses on his business, wife, and children
    • “I focus on the things that I can influence, have a bit of control over, and outside of that I don’t really get involved with other people’s opinions or thoughts”JT McCormick
  • An important lesson JT learned at 9 years old: “Everyone is not going to like me. I’m never going to be able to make everyone happy, so I’m not going to spend my life trying to make everyone happy.”JT McCormick
  • If no one loves or believes in you, then love and believe in yourself:
    • “So at the end of the day, there’s always one person in this world that loves me and believes in me, it’s me”JT McCormick
  • “You’re only as good as the great people you’re surrounded by and that became the way I did business”JT McCormick
  • Writing a book is a difficult skill; it’s hard to be a top endurance runner and a professional writer. Scribe helps amazing people tell their stories without them having to spend years learning how to write a book.

Intro

Books Mentioned

About JT

  • JT is the author of I Got There: How a Mixed-Race Kid Overcame Racism, Poverty, and Abuse to Arrive at the American Dream 
    • JT never planned on publishing his book, as it was meant only for his family, but after support from friends and family, he decided to share it with the world
  • JT had a rough upbringing: 
    • His dad was a drug-dealing pimp who fathered 23 children and one of his father’s prostitute molested him from the ages of 6-8 
      • That same prostitute smothered his baby sister 
    • JT spent time in juvenile jail and didn’t go to college 
  • JT’s first experience with business was observing how his father collected cash from prostitutes
  • The lack of positive male and female role models in JT’s life made it impossible for him to maintain a healthy relationship
  • “My dad, he taught me a few things what to do, but more than anything, he taught me what not to do. He taught me how not to be a father.” – JT McCormick

Eliminate Hope, Wish, & Luck

  • JT eliminated 3 words from his vocabulary: hope, wish, and luck
    • When JT hoped he would get something to eat or for his dad to pick him up, it never happened so he stopped hoping
    • “I don’t do hope, I believe. Believe forces execution” – JT McCormick
      • “You can wish all day, it’s not going to produce anything” 
        • Don’t spend time hoping, wishing, or waiting to get lucky. Instead, believe in what you want and go after it.

Valuable Life Lessons

  • “I may never touch perfection, but damn it I’m going to get close enough that I can smell it”– JT McCormick
  • JT stays away from most social media platforms except LinkedIn
    • Instead of debating people online, he focuses on his business, wife, and children
      • “I focus on the things that I can influence, have a bit of control over, and outside of that I don’t really get involved with other people’s opinions or thoughts”JT McCormick
  • An important lesson JT learned at 9 years old: “Everyone is not going to like me. I’m never going to be able to make everyone happy, so I’m not going to spend my life trying to make everyone happy.”JT McCormick
  • People will judge you by your name: JT started going by JT instead of his first name, JeVon, because he saw people treating him differently based solely on his name
  • If no one loves or believes in you, then love and believe in yourself:
    • “So at the end of the day, there’s always one person in this world that loves me and believes in me, it’s me”JT McCormick

From Toxic Salesman To Amazing Leader

  • JT has worked in the sub-prime mortgage industry briefly before becoming the president of a software company
    • When JT first got hired by that software company, he was the lowest-paid employee and went to a storage closet to make his sales calls
      • “I should have been fired 71 different times from that company because I was not a culture fit…I was toxic” – JT McCormick
        • However, because he was so great at sales, he eventually got promoted to EVP of sales and marketing
          • “So then I went from toxic person to creating a toxic team” 
  • However, once JT was promoted to president, he realized he was responsible for everyone in the company 
    • “You’re only as good as the great people you’re surrounded by and that became the way I did business”JT McCormick
  • JT’s 3 rules for business:
    • 1) Surround the company with people far smarter than yourself
    • 2) Surround yourself with people far smarter than yourself
    • 3) Repeat rules one and two
      • Focus on people, process, and profits, in that order
  • If you’re a leader, you need to serve and support the people you work with. Move the roadblocks or obstacles that stop your employees from achieving their goals.

About Scribe Media

  • JT is the CEO of Scribe Media, the company helps authors write, market, and publish their books
    • “We help you from start to finish” – JT McCormick
      • “We help people from book idea, all the way to publishing, getting it up on Amazon, Barnes & Noble, iBooks, Google Play, and so forth” 
        • They’ve helped 1,700 authors and worked with several big-name authors and organizations including David Goggins, Tiffany Haddish, and the Nobel Peace Prize committee
  • Scribe Media provides the same quality services of publishing companies, but in a more flexible manner
    • The key difference is that Scribe’s model allows authors to keep 100% of the royalties of their books
      • “You own 100% of the IP, the book is yours” – JT McCormick
  • Scribe’s creative director has created book covers for 17 NYT bestselling books
  • Writing a book is a difficult skill; it’s hard to be a top endurance runner and a professional writer. Scribe helps amazing people tell their stories without them having to spend years learning how to write a book.
  • Scribe also takes care of the marketing plan for authors
  • Scribe is profitable, has no debt, and hasn’t taken any VC investments

Additional Notes

  • “Remote is here to stay, it’s never going away” – James Altucher
    • JT says that most employees at Scribe work 2-3 days a week at the office and spend the rest of the time working from home
  •  If JT could make one change to the education system, he would  add a class for freshmen in high school called “Show and Tell.” It would show students a wealth advisor and tell them how they can become wealthy.
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Notes By Alex Wiec

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