Building & Monetizing Your Social Media Following, The Power of Twitter, and More | Zuby on The James Altucher Show

Check out The James Altucher Show Episode Page & Show Notes

Key Takeaways

  • James Altucher is calling the shift in the economy to a more digital world “The Great Reset” 
    • A few important skills you want to have in the new economy: social media, storytelling, and content creation 
  • Zuby has been on Twitter since 2009 but it wasn’t until February 2019 when he went viral for identifying as a man and breaking the women’s deadlift record
    • That one tweet got over 12 million impressions. It also went viral on other platforms such as Facebook and eventually he went on media interviews and appeared on Joe Rogan’s podcast
  • Everyone is on social media for one of two reasons: to be educated or to be entertained
    • “Any good account who has a lot of followers and has an audience people like them because either they’re informative or, and, they are entertaining” – Zuby
  • Tips for Twitter:
    • Ask yourself if your tweet is entertaining or informative
    • If you have a small following respond to as many people in the comments as you can
    • Engage with people who have big social media followings
    • Let your audience know you appreciate them individually and collectively 
  • “Anything that is remotely interesting is going to upset somebody” – Zuby
    • Don’t pay too much attention when people try to attack you on social media. The more followers you have, the higher the odds of you stepping on someone’s toes.
      • “If you’re constantly worried about criticism, you literally can’t do anything” 
  • Twitter is a powerful networking tool. Zuby has met a ton of people on Twitter and gotten them to come on his podcast and he’s also received a lot of podcast invitations through Twitter.
    • “This is like the most powerful social media platform out there…I think it’s more powerful than Instagram, I think it’s more powerful than Facebook.” – Zuby

Intro

  • Zuby (@ZubyMusic) is a professional rapper, podcast host, author, public speaker, creative entrepreneur, and social media influencer with over 180,000 followers online
  • Host:  James Altucher (@jaltucher)

Books Mentioned

The Great Reset

  • James is calling the shift in the economy to a more digital world “The Great Reset” 
    • Before “The Great Reset”, people who had multiple job titles were looked down upon. Now it will be the new normal.
      • A few important skills you want to have in the new economy: social media, storytelling, and content creation

About Zuby

  • Zuby was born in England but moved to Saudia Arabia when he was one
    • He went to school there till the 5th grade and then went back to the UK for boarding school
      • He went to Oxford and studied computer science. While at Oxford, he started rapping and released his first album which sold 3,00 copies. 
        • Rapping isn’t easy as you need to think about the lyrics, wordplay, beat, message, etc.
          • “What makes a great rapper to me is the combination of lyricism, flow, delivery, and message” – Zuby
            • Zuby’s two favorite rappers are Tech n9ne and Jay-Z

Zuby’s Claim To Fame

  • Zuby left the corporate world (he was a management consultant) and became a full-time creator in 2011. He has released 8 albums to date.
    • He sold 25,000 copies of his music just on the streets of the UK through hustling and grinding
  • Zuby has been on Twitter since 2009 but it wasn’t until February 2019 when he went viral for identifying as a man and breaking the women’s deadlift record
    • That one tweet got over 12 million impressions. It also went viral on other platforms such as Facebook and eventually he went on media interviews and appeared on Joe Rogan’s podcast
      • When Zuby sent that tweet, he had around 19,000 followers. Today, he has about 310,000.

Cowardice & Platforms

  • “Cowardice is the real pandemic that’s going on” – Zuby
    • “Cowardice is a real problem in society”
      • “The default setting is to not disagree” – James Altucher
  • There are times when:
    • People are ignorant and don’t know enough about an issue
    • People are apathetic and aren’t interested in an issue
    • And then there are people who know what is right and true but don’t stand up because they don’t want to face any backlash or criticism from others
  • A good question to think about: Should social media platforms be held to the same standard as news publishing companies?
    • Another question to consider: Should social media platforms regulate free speech?
      • Zuby got temporarily banned from Twitter for writing “okay dude” to a transgender Twitter user

Building Your Social Media Following

  • Everyone is on social media either to be educated or to be entertained
    • “Any good account who has a lot of followers and has an audience people like them because either they’re informative or, and, they are entertaining” – Zuby
      • If you want to grow your social media following you need to add value by sharing content that is entertaining and/or informative
  • On Twitter, you can tweet 20-30 times a day because only about 2-3% of your followers will see your post
  • Before James tweets something, he asks himself:
    • Is this educational?
    • Is this entertaining?
    • Am I afraid to tweet it?
      • If you’re afraid to say something, chances are you’re saying something fairly new
  • “Anything that is remotely interesting is going to upset somebody” – Zuby
    • Don’t pay too much attention when people try to attack you on social media. The more followers you have, the higher the odds of you stepping on someone’s toes.
      • “If you’re constantly worried about criticism, you literally can’t do anything” 
  • Tips for Twitter:
    • Ask yourself if your tweet is entertaining or informative
    • If you have a small following respond to as many people in the comments as you can
    • Engage with people who have big social media followings
    • Let your audience know you appreciate them individually and collectively 

Monetization & Networking on Social Media

  • Before you can monetize any social media following, you need  an audience that engages with your content and trusts you
    • It doesn’t matter what platform you’re on, you need to be consistent, provide value, and build a relationship with your audience
      • Once you have that, one of the best ways to monetize is by selling your own products. Zuby sells ebooks, merchandise, digital course, and coaching sessions.
        • You can also cross-promote your content across channels. Zuby does this by sharing his music on Twitter.
  • Social media is the same as a regular relationship- give before asking for something 
    • You wouldn’t go up to a stranger in-person and ask them to buy your product, why would you do that in the digital world?
  • Twitter is a powerful networking tool. Zuby has met a ton of people on Twitter and gotten them to come on his podcast and he’s also received a lot of podcast invitations from people on Twitter.
  • “This is like the most powerful social media platform out there…I think it’s more powerful than Instagram, I think it’s more powerful than Facebook.” – Zuby
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Notes By Alex Wiec

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