Get Mentally TOUGH, Achieve Your Goals and Do The IMPOSSIBLE By Doing This TRICK | James Lawrence on Impact Theory with Tom Bilyeu

Check out Impact Theory Episode Page & Show Notes

Key Takeaways

  • “Without doing hard things we will go backward in life”James Lawrence
  • You cannot read about climbing a mountain, you need to have that experience for yourself
  • Momentum is important; by doing you are creating small wins in your path
  • Many people want to go from “0 to 100”, and then they fail
    • The solution is in the process, in between the “0 to 100”
  • By doing hard and uncomfortable things and pushing through them, you:
    • Learn your weaknesses
    • Find defense mechanisms; your “why” – the most useful tool
  • Learning and dealing with the negative voice inside your head is the most important lesson
    • After doing this for 15 years, James Lawrence is still hearing the internal “bully”
  • Big goals are important, but being present at every step of the journey is the most important aspect
    • Before you go on any journey in your life, figure out what you stand for (your ethos)
  • The human body is an amazing tool, it can go from bad to great and vice versa in 24 hours
    • “We don’t know what tomorrow is going to bring” became the theme of the Conquer 100

Intro

  • James Lawrence (T: @IronCowboyJames and IG: @ironcowboyjames), also known as the “Iron Cowboy” is a Canadian-American athlete. In 2021, James did something many deemed impossible – 100 consecutive Ironman triathlons in 100 days (Conquer 100).
    • He did one more (101st) too
    • James joins Tom Bilyeu on the Impact Theory podcast to talk about what it means to do hard things and how to achieve your goals
    • Check out James’ website
  • Host: Tom Bilyeu (@TomBilyeu)

Why do the Hard Things?

  • “Without doing hard things we will go backward in life”James Lawrence
  • James Lawrence is an example of a person building an identity around doing hard things
  • Doing hard things is also preparation for the unknown (e.g. COVID-19 pandemic)
  • Life is not easy, and everyone has to learn the same universal lessons:
    • Humility
    • Kindness
    • Perseverance
    • Toughness
    • Grit
  • The quicker we learn these universal lessons, the quicker we advance in life

Learning by Doing

  • Your behaviors follow your beliefs, and your beliefs are all that matter
  • How do you shape your beliefs?
    • Read the books, get the knowledge, but use that knowledge
    • You cannot read about climbing a mountain, you need to have that experience for yourself
  • Momentum is important; by doing you are creating small wins in your path
    • Success produces success, confidence produces confidence
    • “You can’t gain momentum by reading something, it is always the application”James Lawrence

Learning From Adversity

  • How to make sure you learn your lesson when experiencing hardships?
  • Many people want to go from “0 to 100”, and then they fail
    • The solution is in the process, in between the “0 to 100”
    • Do not skip the process, make small steps. Otherwise:
      • You are not creating momentum
      • You are not learning the lessons along the way
  • By doing hard and uncomfortable things and pushing through them, you:
    • Learn your weaknesses
    • Find defense mechanisms; your “why” – the most useful tool
  • “The thing that nobody ever says is you are confronting the weakest, ugliest, least attractive version of yourself humanly possible, and slaying that dragon you move forward”Tom Bilyeu
    • That is also the reason why people do not want to face hardships intentionally

Failing and Preparation

  • Laying a physical foundation for doing hard things takes time and preparation
    • Many people are not willing to do the preparation. They go straight to the test and fail
  • You need to be familiar with the capabilities of your own body
    • When you start lifting weights at a very young age, you build groundwork in the connective tissue of your body
    • It is a different story when you lift for the first time in your 50’s

The Internal “Bully”

  • Learning and dealing with the negative voice inside your head is the most important lesson
    • After doing this for 15 years, James Lawrence is still hearing the internal “bully”
    • The voice is always going to be present. We are our own’s toughest critic
    • This is (in part) because we don’t see ourselves as other people see us
  • You have to learn how to talk with the internal bully step by step, early, and by doing simple things along the way

The Link Between Physical and Mental

  • Was doing Conquer 100 a mental feat or a physical one?
    • It is 100% of both, according to James Lawrence
    • The recovery phase of the challenge was defined by intense nightmares, full-body tremors, and sweating through clothes and two sets of sheets
    • You cannot go through this if you are not both physically and mentally prepared

How to Help People Prepare?

  • Big goals are exciting, but are they realistic?
    • People see the “headline” of their success and get excited
    • Big goals are important, but being present at every step of the journey is the most important part
  • Dream as big as you can, but you need to be able to put it aside, reverse engineer it and build the momentum to be able to (eventually) achieve it.
  • By doing, you adapt and evolve. With reading you get knowledge, but you don’t adapt and evolve
  • “You need to meet yourself where you are on your journey, and over time your perception and perspective will change about what’s possible for you” James Lawrence
  • If you are intimidated and cannot relate to someone else’s success, you need to understand no one begins as an expert
    • Your perspective and your perception will change as you work through your goals, little by little
    • What was once an enormous goal can become small when you experience, fail, and succeed

Why did James do Conquer 100?

  • For James, something is exciting about big challenges
    • Doing something no one has done before, and at a level so high no one can deny it
  • Why did he do Conquer 100?
    • After he completed 50 Ironman races in 50 days, he knew he could do more
    • Doctors said it was impossible, that he was going to die
  • The first 50 races represented  chaos, logistics, and fatigue
    • He wanted to remove chaos and confusion, and wanted to answer the question:
      • “How many consecutive full-distance tries can the mind and the body do?”
  • He also wanted to address every critic of the 50
    • 0.24% of total miles were completed indoors due to inclement weather
    • Some people believed that was cheating
    • We are social creatures and it matters what other people think, and what we think
    • The critics did not bother him at first, but once it got into his head, it was a different story
  • By doing the full 100, they silenced everybody who challenged them, all the criticism, and every doubt they had in their mind. There was no flaw in what they did

We Don’t Know What Tomorrow is Going to Bring

  • Something James learned from his critics:
    • What you say you are going to do is the expectation, and if you deviate from that it permits them (critics) to attack you
    • Keeping one’s promise was very important to James
    • They set the rules on their website, and not deviating from that was their ethos
    • He was driven by not wanting to give anyone any reasons to come at him with anything
  • Before you go on any journey in your life, figure out what you stand for (your ethos)
    • Every decision after that becomes easy
  • Their ethos was challenged at the very beginning of the challenge
    • James developed a stress fracture on his shin
    • He had to manage the pain and was blacking out frequently only to be saved by his wingman every time he fell
    • During that time, “Is the next step going to kill me?” was his major mantra
  • Mentally, he could not conceptualize that level of pain management for the next 85 days
    • His body was broken, but he took it day by day
    • The human body is an amazing tool, it can go from bad to great and vice versa in 24 hours
  • “We don’t know what tomorrow is going to bring” became the theme of the challenge

Tactics for Pain Management

  • People develop techniques to help them cope with pain
    • James developed a habit of moving his fingers in a rhythmic pattern that he was not aware of
  • He doesn’t know how to flip the switch on pain
    • It’s not a tangible thing that you can teach to anybody because it is unique
  • He still can’t figure out how they did Conquer 100
    • It only proves that our mind is very powerful
    • The mind can drag the (physically fit) body into doing something that was deemed impossible by the majority of people

Conquer 101

  • After finishing Conquer 100, James did one final day of racing
    • 101st was even more important because he did not have to do that one
    • He owed himself the 100, but not the 101st
  • It was not something he originally set out to do. The 101st was the ultimate victory for James
Impact Theory with Tom Bilyeu : , , , ,
Notes By Dario

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