Why MrBeast has MULTIPLE YouTube Channels (& Doesn’t Link To His Videos)| Creator Economics Podcast

Key Takeaways

  •  The reason why content creators have multiple YouTube channels is that each channel serves a different audience
    • One channel may be focused on gaming and attract gamers while another channel is focused on pranks and attracts a non-gaming audience
  • YouTube’s growth and the number of content creators is skyrocketing
    • Reed Duchscher predicts that in 5 years, there will be 15+ content creators with 100 million or more subscribers
      • “Crazy but it’s going to happen” – Reed Duchscher 
  • The biggest Youtube channels right now have full-product teams, they’re like mini-media companies. If you want to take your content to the next level, you’re going to have to hire people to help you out.
    • “There’s also a wall…you can only create so much content without an editor and without a team” – Reed Duchscher 
  • There’s a shortage of skilled videographers and editors. Expect to see an increasing demand for jobs in the video industry:
    • “There is so much demand from the creator side to find great talent on the editing and videography side”Blake Robbins
  • You want to view yourself as a content creator and not just as a TikToker  
    • The best content creators can thrive on any platform
      • “I think there are certain creators…that can truly go to any platform and succeed and as a creator that should always be your end goal” Blake Robbins  
  • YouTube does NOT count click-thru-rates on videos from third-party traffic sources. In order words, if you post a video on Twitter, YouTube doesn’t count that engagement.
    • You want people to go to YouTube and click on your video YouTube’s website
      • This is why big YouTubers such as Mr Beast, don’t add links to their videos on Twitter

Intro

Content Creators Are The New Celebrities

  • Content creators have been overlooked and underestimated by the public for several years but now people are finally starting to understand the impact and influence they can have on the world
    • “I think like Mr. Beast and David Dobrik and some of these individuals have really transcended just the fact that they’re content creators like they’re mainstream celebrities” – Blake Robbins
      • Professional gamers are now seen in the same light as professional athletes
        • The professional gamer Ninja was in the Super Bowl last year which broke a new ceiling for gamers 
  • You’re now seeing professional athletes enter the content creation game and even some of them also entering the gaming world as well
    • Except to see more crossovers between internet celebrities and traditional celebrities
      • E.g: Drake playing video games with Ninja

Thoughts on YouTube

  • The reason why content creators have multiple YouTube channels is that each channel serves a different audience
    • One channel may be focused on gaming and attract gamers while another channel is focused on pranks and attracts a non-gaming audience
      • Reed’s advice: Focus on one channel until you hit 2 million or more subscribers
  • YouTube’s growth and the number of content creators is skyrocketing
    • Reed predicts that in 5 years, there will be 15+ content creators with 100 million or more subscribers
      • “Crazy but it’s going to happen” Reed Duchscher 
  • The biggest Youtube channels right now have full-product teams, they’re like mini-media companies. If you want to take your content to the next level, you’re going to have to hire people to help you out.
    • “There’s also a wall…you can only create so much content without an editor and without a team” Reed Duchscher 
      • Additionally, having a post-production team to take care of the editing decreases the chance of creator burnout 

Jobs In The Creator Economy

  • There’s a shortage of skilled videographers and editors. Expect to see an increasing demand for jobs in the video industry:
    • “There is so much demand from the creator side to find great talent on the editing and videography side”Blake Robbins
      • There’s also an increasing demand for creative directors to come up with ideas for content 
  • The best way to break into the creative industry if you take a YouTuber’s video, edit it in your own style, and send it to them as evidence of your editing skills. Or create new thumbnails for them and send a portfolio of that to them:
    • “All of our clients are looking for thumbnail artists…There are not enough talented thumbnail artists on the internet yet. Massive opportunity for someone who’s really good at photoshop to jump in.” – Reed Duchscher 
  • The creator economy is only going to get bigger:
    • “This will be a huge, huge industry. It already is but like I think it will be a thousand times bigger.” – Blake Robbins

Diversify Your Content Creation 

  • If you’re a successful Twitch streamer, take your streaming highlights and put them on your YouTube channel. It’s an easy task and a great way to diversify your content.
    • “Streaming on Twitch is just the beginning to a much bigger business” – Reed Duchscher 
  • Understand that each platform has its own style and you need to adapt to it:
    • “Just because you’re good on TikTok, doesn’t mean you’re great on YouTube as well” – Blake Robbins
      • “Figuring out how to actually thrive on all of these platforms is really hard” 
  • You want to view yourself as a content creator and not just as a TikToker  
    • The best content creators can thrive on any platform
      • “I think there are certain creators…that can truly go to any platform and succeed and as a creator that should always be your end goal” Blake Robbins
        • You never know if a platform might get banned or shutdown (Vine, TikTok) so you have to be able to adapt 

Build A Direct Connection With Your Audience

  • Social media platforms are rented land, it’s important to remember you don’t own your audience and are just borrowing it from the platform 
    • One of the best ways you can have a direct connection with your audience has an email list or get their phone number
      • “I think that like every single creator should be trying to think about how do you directly communicate with your fans moving forward” – Blake Robbins

YouTube Tips

  • YouTube does NOT count click-thru-rates on videos from third-party traffic sources. In order words, if you post a video on Twitter, YouTube doesn’t count that engagement.
    • You want people to go to YouTube and click on your video YouTube’s website
      • This is why big YouTubers such as Mr. Beast, don’t add links to their videos on Twitter
  • The 2 most important metrics: click-thru-rate and watch time
    • Half the battle is getting someone to click on your videos
    • The second half is getting people to watch your entire video
      • If you can do both you’re golden
Creator Economics Podcast : , , , , ,
Notes By Alex Wiec

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