Podcast Notes Founder Yoni – Crazy Wisdom

Key Takeaways

  • A quote from Jerzey Gregoreck that has had a huge impact on Yoni – “Easy choices, hard life. Hard choices, easy life”
    • It’s so easy to take the easy choices in life, but those easy choices aren’t usually the right choices
  • The best podcasters are super curious about their guests and ask genuine questions (as opposed to reading off a list of prepared questions)
  • When building a new business, look for positive signals/early wins along the way
    • Seek feedback and try to constantly improve
    • Remember – It’s almost always hardest at the beginning of your journey (getting from 0 to 1k followers is a LOT harder than getting from 1k to 10k)
  • “You can have anything you want, but you can’t have everything you want”

Intro

Books Mentioned

About Yoni

  • Although Yoni founded Podcast Notes, today most of the notes are taken by Matt Miller and other contributors – this allows Yoni to view the site from a user/customer perspective
    • Yoni did, however, take most of the notes when he first started the site in 2015 (flashback to the very first Podcast Notes ever posted!)
  • Reading the notes from a podcast definitely offers many benefits, but there’s a whole other level of understanding that comes when a person listens to and actually takes notes on a podcast themselves
    • “You can’t really get the same value from a great book if you just read the cliff notes”
    • Yoni uses Podcast Notes quite often but he’ll also make sure to listen the podcasts covered as well

Starting Podcast Notes

  • Yoni was spending a lot of time commuting on trains which he occupied by reading books and listening to podcasts – both of which inspired him to start Podcast Notes
    • After reading The 4-Hour Workweek by Tim Ferriss, Yoni was inspired to create an MVP (minimum viable product) – a simple WordPress site where he could share notes
      • Why Podcast Notes? – Yoni enjoyed listening to Tim Ferriss’ podcast because of his access to elite guests (Marc Andreessen, Naval, etc) and found podcasts more valuable than other forms of media (articles, etc)
  • While listening to a Dr. Rhonda Patrick appearance on Joe Rogan, Joe joked at the beginning of the episode that listeners should have a notebook ready to take down notes for all the information Rhonda would be sharing – Yoni did exactly that
    • Yoni posted the notes online and tweeted a link out to Joe Rogan
    • To his surprise Joe retweeted the notes and boom! – Podcast Notes was born.

The State of Podcast Notes

  • The core focus of Podcast Notes is writing quality notes on the best podcasts out there
  • Yoni is working on slowly scaling the company

Lessons Learned from the World of Podcasting

  • One quote that has had a huge impact on Yoni – “Easy choices, hard life. Hard choices, easy life” from Jerzy Gregoreck
    • It’s similar to Jocko’s “Discipline equals freedom”
    • It’s so easy to take the easy choices in life, but the fact of the matter is – those easy choices aren’t usually the right choices
    • Parenting: This is a broadly useful concept when making decisions and helps push Yoni to do the harder thing and avoid taking the easy/short term solution (e.g. give a kid an Ipad and junk food)
  • The best podcasters are super curious about their guests and ask genuine questions (as opposed to reading off a list of prepared questions)
  • Great podcasters are open-minded and are always looking to learn something new
  • New podcasters should pick a niche and develop their 1,000 true fans
    • Once they’ve hit a certain threshold of downloads/episode, then they can bounce around and explore different subjects like Tim Ferriss or Joe Rogan do
  • Yoni often practices intermittent fasting and skips breakfast
  • Yoni doesn’t meditate but on occasion he does practice the Wim Hof breathing method

Additional Notes

  • When building a new business, look for positive signals/early wins along the way
    • Don’t grind for the sake of grinding, that’s just torture
    • Seek feedback and try to constantly improve
    • It’s almost always hardest at the beginning of your journey – getting from 0 to 1k followers is a LOT harder than getting from 1k to 10k
  • The only social media site Podcast Notes uses is Twitter
    • Twitter can be a great source of valuable information and ideas as long as you don’t follow toxic people or issues
    • Twitter also allows Podcast Notes to connect and build relationships with high-profile podcasters/individuals
  • Yoni is looking into how he can translate Podcast Notes content into different languages to increase readership
  • “You can have anything you want, but you can’t have everything you want”
    • There’s a ton of opportunity out there in the world, but you only have so much time and energy and need to focus on your core principles