COVID-19 Humor & How To Write A Book For Free | Tucker Max on Follow Your Different with Christopher Lochhead

Check out the Christopher Lochhead Follow Your Different Episode Page & Show Notes

Key Takeaways

  • During the hiring process Tucker screens candidates to see if they have a sense of humor–if they don’t it’s a red flag that means they’re likely hard to work with
    • “It’s one of the number one things I look for when interviewing people for my company” – Tucker Max
  • “I like money, but I didn’t get into this business to make money. I got into this business because I love books and I think they’re really important to people and I love it when people achieve their dream and share their knowledge and wisdom with the world.” – Tucker Max
  • Commercial real estate prices will drop dramatically because of the coronavirus pandemic
    • “I think what’s gonna happen over the next 2 weeks is: everyone is gonna realize how bullshit offices are, how much more work they get done at home or how much they like working from home more. I think long term, we’ve just seen the top long term secular decline in commercial real estate and I think it’s a big one.” – Tucker Max
  • The coronavirus is starting to wake people up and motivate them to take responsibility for their lives
    • “I think this is going to wake a lot of people up and I’m excited for that” – Tucker Max

Intro

  • Tucker Max (@TuckerMax) is the co-founder of Scribe Media, a company that helps you write, publish, and market your book.
    • He’s written four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide
  • Host – Christopher Lochhead (@lochhead)

Books Mentioned

  •  Shakespeare wrote King Lear while he was quarantined during the bubonic plague, what will you write during this time?

People With Humor > People Without It

  • Although men often make fun of one another, it’s a sign of love and respect
  • People who are 100% certain about their beliefs are often humorless 
    • Smart people realize that their belief may be wrong and that they don’t know what they don’t know
  • In terms of how emotions are processed, laughter is next to grief
    • One of the ways you deal with the sadness of life is to laugh about it
      • Nurses have some of the darkest humor because it allows them to cope with the difficulties of their job
        • “Laughter is next to grief in terms of how emotions are processed. The sadness and suffering are the core part of life and the way you deal with it, one of the ways is to laugh about it. People who are humorless don’t get that.” Tucker Max
  • During the hiring process Tucker screens candidates to see if they have a sense of humor–if they don’t it’s a red flag that means they’re likely hard to work with
    • “It’s one of the number one things I look for when interviewing people for my company” – Tucker Max
      • Tucker estimates 20-30% of people have no sense of humor
  • Stand-up comedy is in turmoil because of cancel-culture

Learn How To Write A Book For Free

  • Tucker runs Scribe Media, a company that helps writers write and publish their book–services start at $10K and go up to $100K+
    • Since a ton of people want to write a book and are home now, but can’t afford to spend too much money at the moment, Tucker is offering a free writing workshop
      • Shakespeare wrote King Lear while he was quarantined during the bubonic plague, what will you write during this time?
  • “I like money, but I didn’t get into this business to make money. I got into this business because I love books and I think they’re really important to people and I love it when people achieve their dream and share their knowledge and wisdom with the world.” – Tucker Max
  • If you can help people out in a time of crisis, go for it!
    • “It’s okay to do well by doing good” – Christopher Lochhead
      • Zoom’s CEO gave all the schools in the US their product for free 

How Will The Coronavirus Change The World?

  • Commercial real estate prices will drop dramatically
    • “I think what’s gonna happen over the next 2 weeks is: everyone is gonna realize how bullshit offices are, how much more work they get done at home or how much they like working from home more. I think long term, we’ve just seen the top long term secular decline in commercial real estate and I think it’s a big one.” – Tucker Max
  • There will be an emphasis on localization: Getting your foods and goods locally
    • Communities will aim to become more self-reliant
  • People will spend more time on their relationships
    • New social media companies will emerge because currently it’s more of a broadcasting platform than a connecting platform
  • The sovereign debt crisis is coming: It will hit Europe first, then Asia, and the US last
  • The coronavirus is starting to wake people up and motivate them to take responsibility for their lives
    • “I think this is going to wake a lot of people up and I’m excited for that” – Tucker Max
      • The CEO of Tucker’s company emailed employees for ideas on how to cut costs without firing anyone and reached dozens of great ideas from people
Christopher Lockhead's Follow Your Different : , , , ,
Notes By Alex Wiec

More Notes on these topics

Top Insights and Tactics From

31 Best Podcasts of All Time

FREE when you join over 12,000 subscribers to the
Podcast Notes newsletter

No Thanks