Michael Kennedy | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop

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Key Takeaways

  • When Michael Kennedy started out he didn’t have a social media following
    • To grow, he leveraged his guests, by asking them to share the episode on social media, or blog about it
  • Michael expanded the reach and attractiveness of his podcast by exploring the edges of his niche
  • You have to constantly think about how you can create more value for your audience

Intro

Most Effective Marketing Channels to Grow Your Audience?

  • When Michael started out he didn’t have a social media following
    • To grow, he leveraged his guests, by asking them to share the episode on social media, or blog about it
    • Michael also used Buffer to schedule all his social media posts tagging his guests and making it easier for them to share the podcast content

Underrated Tactic to Attract Listeners

  • Michael expanded the reach and attractiveness of his podcast by exploring the edges of his niche
    • His Python niche mostly attracts experienced programmers
    • After a while, Michael started interviewing people with different backgrounds (biology, philosophy) who still used coding in their work
    • Those interviews allowed him to reach people who were not exactly in his niche

Converting Listeners into Fans

  • You have to constantly think about how you can create more value for your audience
    • Michael created an online training platform (TalkPythonTraining)to help people learn the skills that are talked about in the podcast
    • These courses have the potential of changing people’s lives
      • Those people will become superfans

If You Were to Start Your Podcast Again, What Would You Do Differently?

  • Michael can’t think of something he would do differently
  • He could have put more energy into growing the podcast
    • For example, by being more consistent with publishing on social media
  • But he prefers to balance his work on the podcast, with his work creating online courses
  • He thinks creating a better quality course has a bigger potential to change someone’s life than posting more clips on social media

If You Had $1,000 to Promote Your Show How Would You Spend it?

  • A few months earlier, Michael would have said that he’d run an advertising campaign
    • But he recently ran one and it wasn’t as effective as he thought
  • Today, Michael would create a giveaway to get his audience involved in sharing the podcast
Audience Summit : ,
Notes By Giorgio Parlato

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