January 1, 2021
Michael Kennedy | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop
Check out the Louis and Kyle Show Podcast Page
Key Takeaways
- When Michael Kennedy started out he didn’t have a social media following
- To grow, he leveraged his guests, by asking them to share the episode on social media, or blog about it
- Michael expanded the reach and attractiveness of his podcast by exploring the edges of his niche
- You have to constantly think about how you can create more value for your audience
Intro
- Michael Kennedy (@mkennedy) is an entrepreneur and the host of PythonBytes and Talk Python to Me
- Check out Michael’s website
- Host: Louis Shulman (T: @LouisShulman IG:@shulmanlouis) and Kyle Bishop (IG: @thekylebishop)
Most Effective Marketing Channels to Grow Your Audience?
- When Michael started out he didn’t have a social media following
- To grow, he leveraged his guests, by asking them to share the episode on social media, or blog about it
- Michael also used Buffer to schedule all his social media posts tagging his guests and making it easier for them to share the podcast content
Underrated Tactic to Attract Listeners
- Michael expanded the reach and attractiveness of his podcast by exploring the edges of his niche
- His Python niche mostly attracts experienced programmers
- After a while, Michael started interviewing people with different backgrounds (biology, philosophy) who still used coding in their work
- Those interviews allowed him to reach people who were not exactly in his niche
Converting Listeners into Fans
- You have to constantly think about how you can create more value for your audience
- Michael created an online training platform (TalkPythonTraining)to help people learn the skills that are talked about in the podcast
- These courses have the potential of changing people’s lives
- Those people will become superfans
If You Were to Start Your Podcast Again, What Would You Do Differently?
- Michael can’t think of something he would do differently
- He could have put more energy into growing the podcast
- For example, by being more consistent with publishing on social media
- But he prefers to balance his work on the podcast, with his work creating online courses
- He thinks creating a better quality course has a bigger potential to change someone’s life than posting more clips on social media
If You Had $1,000 to Promote Your Show How Would You Spend it?
- A few months earlier, Michael would have said that he’d run an advertising campaign
- But he recently ran one and it wasn’t as effective as he thought
- Today, Michael would create a giveaway to get his audience involved in sharing the podcast
