Kinsey Grant | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop

Check out the Louis and Kyle Show Podcast Page

Key Takeaways

  • Creating brand equity outside of your podcast is often underrated because it takes a lot of time and effort
    • This means increasing your presence wherever your audience is, and customizing your content to each platform
      • Through different platforms, you can find and attract different segments of your audience
  • Kinsey admits having underestimated Youtube as a discovery platform early on  
    • If she started today, she’d focus much more on the platform

Intro

Most Effective Marketing Channel to Grow Your Audience?

  • Starting out, Kinsey leveraged Morning Brew’s existing newsletter audience
    • With time she realized that the newsletter audience and the podcast audience didn’t always overlap, and the podcast was starting to gain its own audience
  • As the podcast grew, Kinsey realized how important it is to have a high ranking on the streaming platforms

Underrated Tactic to Attract Listeners

  • Creating brand equity outside of your podcast
    • This means increasing your presence wherever your audience is, customizing your content to each platform
      • Twitter, Instagram, Youtube, Newsletter etc.
      • Through these platforms, you can find and attract different segments of your audience
  • This is often underrated because it takes a lot of time and effort

Converting Listeners into Fans

  • Consistency, in terms of quality and in the way the content is created
    • A big challenge is maintaining the same level of quality with different caliber guests
  • Kinsey saw that as the show became more consistent she found more and more people were coming back

If You Were to Start Your Podcast Again, What Would you Do Differently?

  • Kinsey admits having underestimated Youtube as a discovery platform early on 
    • If she started today, she’d focus much more on the platform

If You Had $1,000 to Promote Your Show How Would You Spend It?

  • Kinsey doesn’t think that cross-promoting on other podcasts is very useful
    • Sometimes it can work but podcasts are often so specific that it’s difficult to find shows with a big audience overlap
  • Kinsey would focus on Youtube instead
    • Get creative ideas from people who have already been successful on the platform
Audience Summit : ,
Notes By Giorgio Parlato

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