December 25, 2020
Jordan Harbinger | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop
Check out the Louis and Kyle Show Podcast Page
Key Takeaways
- “The best strategy to have longevity in the podcast game is to do good work” Jordan Harbinger
- “If you are doing good work, people will find it, people will stay, people will share” Jordan Harbinger
- When starting out, spend the money on things that allow you to create better content
- Once you have a budget, advertising on other shows is the best way to go
- There’s nothing that scales like that
- Make sure you engage with your fans
- “Every time you can do something on-show or off-show to engage with your listeners, you turn those listeners into fans” Jordan Harbinger
Intro
- Jordan Harbinger (@jordanharbinger) is a Wall Street lawyer turned podcast interviewer. He is the host of The Jordan Harbinger Show
- Check out Jordan’s website and podcast page
- Check out these podcasts notes from Jordan’s appearance on The James Altucher Show
- Host: Louis Shulman (T: @LouisShulman IG:@shulmanlouis) and Kyle Bishop (IG: @thekylebishop)
Most Effective Marketing Channel to Grow Your Audience?
- Going as a guest to as many podcasts as possible over an extended period of time
- A lot of people go on too many shows in a short period of time
- Inevitably they get exhausted and create many similar episodes
- Jordan does about two podcasts appearances every week year-round
- A lot of people go on too many shows in a short period of time
- Once you have a budget, advertising on other shows is the best way to go
- There’s nothing that scales like that
- With ads, you buy time, as you don’t have to do as many podcast appearances or other types of promotions
Underrated Tactics to Attract Listeners
- Tracking the effectiveness of ads on other podcasts is really underrated
- Chartable is a great tool to do this
- Doing swaps with other podcasts
- People don’t do enough of them
- Creating trailers for podcast episodes
- Instead of plugging the trailer on social media, where they don’t get much attention, Jordan uses them as ads on other shows
- You can also swap them with other shows
Converting Listeners into Fans
- “The best strategy to have longevity in the podcast game is to do good work” Jordan Harbinger
- “If you are doing good work, people will find it, people will stay, people will share” Jordan Harbinger
- It takes a long time to get the hang of it and start producing really high-quality work
- If you record low-quality podcasts you are not respecting your listener
- Make sure you engage with your fans
- Jordan tries to always respond to social media DMs
- Letting listeners know that you care about them is key
- Every Friday, Jordan has an episode where he answers questions from his audience
- This can get overwhelming sometimes, but it really is one of the most rewarding parts of podcasting
- “Every time you can do something on-show or off-show to engage with your listeners, you turn those listeners into fans” Jordan Harbinger
- Jordan tries to always respond to social media DMs
If You Were to Start Your Podcast Again, What Would You Do Differently?
- Assuming that Jordan had no money but still had his network
- He would reach out by phone to 1-2 people every day to appear on other people’s podcasts and promote his show
- Three years ago, Jordan really did this, as he had to re-start his show after some issues with his previous business partners
- That’s why it’s so important to nurture relationships before you need them (dig the well before you are thirsty)
If You Had $1,000 to Promote Your Show How Would You Spend It?
- Spend the money on things that allow you to create better content
- $1,000 is not going to buy you much traffic
- Jordan would spend the money making sure that you have good audio equipment, good hosting, and analytics
