Jordan Harbinger | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop

Check out the Louis and Kyle Show Podcast Page

Key Takeaways

  • “The best strategy to have longevity in the podcast game is to do good work” Jordan Harbinger 
    • “If you are doing good work, people will find it, people will stay, people will share” Jordan Harbinger
  • When starting out, spend the money on things that allow you to create better content
  • Once you have a budget, advertising on other shows is the best way to go
    • There’s nothing that scales like that
  • Make sure you engage with your fans
    • “Every time you can do something on-show or off-show to engage with your listeners, you turn those listeners into fans” Jordan Harbinger 

Intro

Most Effective Marketing Channel to Grow Your Audience?

  • Going as a guest to as many podcasts as possible over an extended period of time
    • A lot of people go on too many shows in a short period of time
      • Inevitably they get exhausted and create many similar episodes
    • Jordan does about two podcasts appearances every week year-round
  • Once you have a budget, advertising on other shows is the best way to go
    • There’s nothing that scales like that
    • With ads, you buy time, as you don’t have to do as many podcast appearances or other types of promotions

Underrated Tactics to Attract Listeners

  • Tracking the effectiveness of ads on other podcasts is really underrated
  • Doing swaps with other podcasts
    • People don’t do enough of them
  • Creating trailers for podcast episodes
    • Instead of plugging the trailer on social media, where they don’t get much attention, Jordan uses them as ads on other shows
    • You can also swap them with other shows

Converting Listeners into Fans

  • “The best strategy to have longevity in the podcast game is to do good work” Jordan Harbinger 
    • “If you are doing good work, people will find it, people will stay, people will share” Jordan Harbinger
    • It takes a long time to get the hang of it and start producing really high-quality work
    • If you record low-quality podcasts you are not respecting your listener
  • Make sure you engage with your fans
    • Jordan tries to always respond to social media DMs
      • Letting listeners know that you care about them is key
      • Every Friday, Jordan has an episode where he answers questions from his audience
    • This can get overwhelming sometimes, but it really is one of the most rewarding parts of podcasting
    • “Every time you can do something on-show or off-show to engage with your listeners, you turn those listeners into fans” Jordan Harbinger

If You Were to Start Your Podcast Again, What Would You Do Differently?

  • Assuming that Jordan had no money but still had his network
    • He would reach out by phone to 1-2 people every day to appear on other people’s podcasts and promote his show
  • Three years ago, Jordan really did this, as he had to re-start his show after some issues with his previous business partners
    • That’s why it’s so important to nurture relationships before you need them (dig the well before you are thirsty)

If You Had $1,000 to Promote Your Show How Would You Spend It?

  • Spend the money on things that allow you to create better content
    • $1,000 is not going to buy you much traffic
    • Jordan would spend the money making sure that you have good audio equipment, good hosting, and analytics
Audience Summit : ,
Notes By Giorgio Parlato

More Notes on these topics

Top Insights and Tactics From

31 Best Podcasts of All Time

FREE when you join over 12,000 subscribers to the
Podcast Notes newsletter

No Thanks