January 1, 2021
Eric Siu | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop
Check out the Louis and Kyle Show Podcast Page
Key Takeaways
- Persistence and patience are key to building an audience
- Over time audience growth compounds
- The sooner you start the bigger you’ll be able to get
- Eric considers reach as the main metric to optimize
- Customizing content for as many platforms as possible allows one to maximize reach
- Higher reach can turn into business opportunities, partnerships etc.
- What makes your audience stay with you, in the long run, is community
- “If you’re starting out, prepare to eat poo-poo for a while” Eric Siu
Key Products Mentioned
- Eric is about to release a book, Leveling Up: How To Master The Game of Life
Intro
- Eric Siu (@ericosiu) is an investor, founder and startup advisor. He is also the host of two podcasts: Marketing School with Neil Patel and Leveling Up
- Check out Eric’s website
- Host: Louis Shulman (T: @LouisShulman IG:@shulmanlouis) and Kyle Bishop (IG: @thekylebishop)
Most Effective Marketing Channels to Grow Your Audience?
- Eric leverages his strong SEO background not only to grow his audience but also to get customers
- For Leveling Up Eric remembers struggling a lot in the early days
- Persistence and patience are key to building an audience
- For Marketing School, Eric and Neil Patel could leverage their existing audiences
- Over time audience growth compounds
- The sooner you start the bigger you’ll be able to get
- Over time audience growth compounds
Underrated Tactic to Attract Listeners
- Standing out from the crowd
- Most podcasts are in an interview form
- Marketing school, instead is a daily conversation among Neil and Eric, experienced marketers at different stages of their careers
- Having a daily podcast allows for faster compounding
- Going omni-channel
- In addition to the podcast, they post the video on Youtube and the best clips on social media channels
- Eric considers reach as the main metric to optimize
- Customizing content for as many platforms as possible allows you to maximize reach
- Higher reach can turn into business opportunities, partnerships ,etc.
Converting Listeners into Fans
- What makes your audience stay with you, in the long run, is community
- Eric and Neil built a community of listeners they engage with
- They used the platform community.com
- Eric is also thinking about creating paid, premium communities to provide more value to his biggest fans
If You Were to Start Your Podcast Again, What Would You Do Differently?
- Eric doesn’t have many regrets
- All the struggles he faced helped him grow and taught him important lessons
- If you’re just starting out accept that it will take time for you to get successful and that you’ll have to struggle
- “If you’re starting out, prepare to eat poo-poo for a while” Eric Siu
- Podcast appearance on other people’s podcasts have been very helpful for him and he would do more of those
- Paid ads haven’t been effective
If You Had $1,000 to Promote Your Show How Would You Spend it?
- Eric proposes three options
- Go to a Youtube Influencer and spend it to sponsor his podcast
- Spend it on a large email blast
- Keep the cash and continue to grow organically
- $1,000 is not much and wouldn’t have a large impact
