Eric Siu | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop

Check out the Louis and Kyle Show Podcast Page

Key Takeaways

  • Persistence and patience are key to building an audience
    • Over time audience growth compounds
    • The sooner you start the bigger you’ll be able to get
  • Eric considers reach as the main metric to optimize
    • Customizing content for as many platforms as possible allows one to maximize reach
    • Higher reach can turn into business opportunities, partnerships etc.
  • What makes your audience stay with you, in the long run, is community
  • “If you’re starting out, prepare to eat poo-poo for a while” Eric Siu

Key Products Mentioned

Intro

Most Effective Marketing Channels to Grow Your Audience?

  • Eric leverages his strong SEO background not only to grow his audience but also to get customers
  • For Leveling Up Eric remembers struggling a lot in the early days
    • Persistence and patience are key to building an audience
  • For Marketing School, Eric and Neil Patel could leverage their existing audiences
    • Over time audience growth compounds
      • The sooner you start the bigger you’ll be able to get

Underrated Tactic to Attract Listeners

  • Standing out from the crowd
    • Most podcasts are in an interview form
    • Marketing school, instead is a daily conversation among Neil and Eric, experienced marketers at different stages of their careers
      • Having a daily podcast allows for faster compounding
  • Going omni-channel
    • In addition to the podcast, they post the video on Youtube and the best clips on social media channels
    • Eric considers reach as the main metric to optimize
      • Customizing content for as many platforms as possible allows you to maximize reach
      • Higher reach can turn into business opportunities, partnerships ,etc.

Converting Listeners into Fans

  • What makes your audience stay with you, in the long run, is community
  • Eric and Neil built a community of listeners they engage with
  • Eric is also thinking about creating paid, premium communities to provide more value to his biggest fans
    • Tools like Substack and Supercast allow for this
    • He is planning to include AMA sessions, exclusive interviews, a Discord community, and more

If You Were to Start Your Podcast Again, What Would You Do Differently?

  • Eric doesn’t have many regrets
  • All the struggles he faced helped him grow and taught him important lessons
    • If you’re just starting out accept that it will take time for you to get successful and that you’ll have to struggle
    • “If you’re starting out, prepare to eat poo-poo for a while” Eric Siu
  • Podcast appearance on other people’s podcasts have been very helpful for him and he would do more of those
  • Paid ads haven’t been effective

If You Had $1,000 to Promote Your Show How Would You Spend it?

  • Eric proposes three options
    • Go to a Youtube Influencer and spend it to sponsor his podcast
    • Spend it on a large email blast
    • Keep the cash and continue to grow organically
      • $1,000 is not much and wouldn’t have a large impact
Audience Summit : ,
Notes By Giorgio Parlato

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