David Perell | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop

Check out the Louis and Kyle Show Podcast Page

Key Takeaways

  • There are two ways to promote a product
    • Promote the awareness of your product
    • Improve the product itself
      • A really good product is a form of marketing

Intro

Most Effective Marketing Channels to Grow Your Audience?

  • Tweetstorms
    • For each podcast episode, David publishes the full transcript
    • He then creates tweetstorms with the best quotes to leverage his large twitter audience
    • Publishing the transcript also helps for SEO
  • Newsletter
    • After publishing each episode David sends an email to his newsletter subscribers

Underrated Tactic to Attract Listeners

  • Youtube clips
    • David makes sure to record the video of every interview
      • He then publishes 4 to 5 short clips for each episode
    • Youtube is a long-term game, but over time it compounds

Converting Listeners into Fans

  • It is quite difficult to measure how successful your podcast is 
    • With the exception of how often people mention it
  • David tries to create unique content that people can’t find elsewhere
    • Patrick O’Shaughnessy and Eric Weinstein both do a great job at this

If You Were to Start Your Podcast Again, What Would You Do Differently?

  • Great audio quality
    • It may be difficult to ensure this with remotely recorded episodes
      • He encourages his guest to use a mic if they have one
      • He has an audio editor who works on audio quality
  • David goes into detail into his production process in the essay How I Produce a Podcast
    • It includes freely downloadable Notion templates

If You Had $1,000 to Promote Your Show How Would You Spend it?

  • David would invest in great audio equipment
  • There are two ways to promote a product
    • Promote the awareness of your product
    • Improve the product itself
      • A really good product is a form of marketing
Audience Summit : ,
Notes By Giorgio Parlato

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