January 1, 2021
Andrew Warner | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop
Check out the Louis and Kyle Show Podcast Page
Key Takeaways
- Andrew Warner’s most effective marketing channels are his guests
- Andrew’s most underrated tactic is connecting in person with his audience
- He understand them more and finds out how to offer more value
- Andrew thinks it’s inevitable that some listeners are inconsistent
- The key thing is consistency: being there when they decide to come back, while maintaining high quality
Intro
- Andrew Warner (@AndrewWarner) is an entrepreneur and the host of Mixergy, a podcast where entrepreneurs tell the stories of how they made it
- Check out Mixergy’s website
- Host: Louis Shulman (T: @LouisShulman IG:@shulmanlouis) and Kyle Bishop (IG: @thekylebishop)
Most Effective Marketing Channels to Grow Your Audience?
- Andrew’s most effective channels are his guests
- He interviews entrepreneurs with large audiences who often share their interviews on social media
Underrated Tactic to Attract Listeners
- Connecting in person with his audience allowed Andrew to
- Better understand their needs and problems
- Find out how he can offer more value
- When Andrew moved from Argentina to Washington DC, he started meeting up with entrepreneurs passing by the city
- Connecting with them allowed him to improve his podcast tremendously
Keeping Listeners Coming Back
- Andrew thinks it’s inevitable that some listeners are inconsistent
- The key thing is consistency: being there when they decide to come back, while maintaining high quality
If You Were to Start Your Podcast Again, What Would You Do Differently?
- If Andrew was starting his podcast again today, he would need to use a different approach
- When Andrew started, Mixergy was the only way for people to hear about stories of entrepreneurs
- Today, entrepreneurs have direct access to their audiences
- What’s important today is not introducing entrepreneurs to your audience, but showing your audience how they apply what they learned from those entrepreneurs
If You Had $1,000 to Promote Your Show How Would You Spend it?
- Andrew would do something that Noah Kagan recently did: offer his audience $1 for subscribing to the show
- It’s shocking; it attracts attention
- It creates a direct connection with your audience, you can ask them questions
