Andrew Warner | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop

Check out the Louis and Kyle Show Podcast Page

Key Takeaways

  • Andrew Warner’s most effective marketing channels are his guests
  • Andrew’s most underrated tactic is connecting in person with his audience
    • He understand them more and finds out how to offer more value
  • Andrew thinks it’s inevitable that some listeners are inconsistent
    • The key thing is consistency: being there when they decide to come back, while maintaining high quality

Intro

Most Effective Marketing Channels to Grow Your Audience?

  • Andrew’s most effective channels are his guests
    • He interviews entrepreneurs with large audiences who often share their interviews on social media

Underrated Tactic to Attract Listeners

  • Connecting in person with his audience allowed Andrew to
    • Better understand their needs and problems
    • Find out how he can offer more value
  • When Andrew moved from Argentina to Washington DC, he started meeting up with entrepreneurs passing by the city
    • Connecting with them allowed him to improve his podcast tremendously

Keeping Listeners Coming Back

  • Andrew thinks it’s inevitable that some listeners are inconsistent
    • The key thing is consistency: being there when they decide to come back, while maintaining high quality

If You Were to Start Your Podcast Again, What Would You Do Differently?

  • If Andrew was starting his podcast again today, he would need to use a different approach
    • When Andrew started, Mixergy was the only way for people to hear about stories of entrepreneurs
    • Today, entrepreneurs have direct access to their audiences
  • What’s important today is not introducing entrepreneurs to your audience, but showing your audience how they apply what they learned from those entrepreneurs

If You Had $1,000 to Promote Your Show How Would You Spend it?

  • Andrew would do something that Noah Kagan recently did: offer his audience $1 for subscribing to the show
    • It’s shocking; it attracts attention
    • It creates a direct connection with your audience, you can ask them questions
Audience Summit : ,
Notes By Giorgio Parlato

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