Alex & Books | Grow Your Podcast Audience Summit with Louis Shulman and Kyle Bishop

Check out the Louis and Kyle Show Podcast Page

Key Takeaways

  • “Audio is the most important thing in podcasts and if you don’t have good audio, people are not going to want to listen no matter what you have to say” Alex Wiec
  • Reformat and reuse content. Alex learned this technique from Gary Vee
    • He creates short, impactful clips to be shared on social media
      • This helps people to get to know him and his content (without committing to a whole episode)

Intro

Most Effective Marketing Platforms to Grow Your Audience?

  • Many podcasters assume that they only need to release content and listeners will show up
  • The best way to market a podcast is to get people talking about it
    • That’s a very slow process
  • Alex sped up the process by leveraging his presence on Twitter and Instagram

Underrated Tactic to Attract Listeners

  • Reformat and reuse content. Alex learned this technique from Gary Vee
    • He posts each episode on Youtube
    • He creates short, impactful clips to be shared on social media
      • This helps people to get to know him and his content (without committing to a whole episode)
      • He uses Zubtitle to transcribe the clips and include subtitles
      • 90% of people watch videos on social media with no audio

Converting Listeners into Fans

  • Having a consistent publishing schedule
    • Listeners know when to expect a new episode
    • Your podcast becomes a sort of habit for them
  • Being genuine and thankful to your audience
    • Alex responds to DMs from listeners with lots of gratitude

If You Were to Start Your Podcast Again, What Would You Do Differently?

  • When Alex started publishing, his schedule was not very consistent
    • He would publish more consistently
    • He would have some pre-recorded episodes ready to be published when he couldn’t manage to record a new one to stick to the schedule
  • Invest in good audio equipment
    • Alex started with a cheap microphone to test the quality, but today he would start off with a better one
    • “Audio is the most important thing in podcasts and if you don’t have good audio people are not going to want to listen no matter what you have to say” Alex Wiec

If You Had $1,000 to Promote Your Show How Would You Spend It?

  • Alex would advertise on small similar podcasts in his niche
  • Small podcasts work well for two reasons
    • They’d be willing to promote your podcast at reasonable costs
    • They probably have a loyal audience really interested in the topic
Audience Summit : ,
Notes By Giorgio Parlato

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