The Naval Podcast – Consumer Surplus: Getting More Than You Paid For

Check out Naval’s Episode Page & Show Notes

This podcast clip is part of a conversation between Naval Ravikant and Babak Nivi. Unless otherwise noted, quotes are from Naval. For reference, check out Naval’s famous How to Get Rich tweet storm.

Key Takeaways

  • Consumer surplus is the excess value that somebody gets from a purchase
    • Even though certain individuals may be willing to pay more, the product is priced the same for everyone 
    • For example – Take coffee
      • Some people (like Naval) would probably pay $20 for their morning cup of coffee at Starbucks (but Starbucks doesn’t know that)
  • All businesses generate consumer surplus
    • Amazon probably generates trillions of dollars worth of consumer surplus based on the amount of convenience they provide for people
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