Tanner Guzy on Men’s Style and Masculinity – The Art of Health with Alexander Juan Cortes

Key Takeaways

  • The 3 style archetypes – rugged, refined, and rakish
  • “Good style represents competency”
  • It’s NOT masculine to just not care about the way you look
  • “For 99% of the population cargo shorts send the message, ‘My wife was shopping at Walmart and just happened to pick up something that looks like it was my size and that’s what I’m wearing every day for the rest of my life.'”
  • Style beginners tend to focus too much on colors/patterns
    • Experts focus on the fit and texture
  • How do you know which colors to wear more of?
    • Look at the veins on the inside of your wrist
      • If they’re more blue, it means you have a cool undertone – wear colors that are blue-based
      • If they’re more green, that indicates a warm undertone – wear colors that are gold-based
  • Clothing texture is KING

Books Mentioned

Intro

Let’s Kick This Off

  • “When you see a man that’s very well composed and put together, and he knows how people perceive him, automatically people are deferential to that. It’s very powerful.” – Alex
  • When you really examine it – most people dress the way they do to fit in with a certain social circle
    • “The only people who truly don’t care how they look are homeless people…anybody else, we wear what we wear because of the signals it sends to ourselves and the signals it sends to the people around us” – Tanner

The 3 Style Archetypes

  • Rugged 
    • People who interact with the world physically (lumberjacks, people who enjoy being outdoors)
  • Refined 
    • Guys who “get the world of social cohesion” – the people that understand your network is your net worth
  • Rakish 
    • They’re refined, but rather than playing with the rules of social networking, they thrive by bending/breaking the rules
    • Examples – rock stars, people who enjoy going against the grain
    • Alex’s long hair kind of fits this style
    • The higher status you are, the more rakish you can be with your clothing and still get away with it
      • “You have a lot more wiggle room to play around with when you’re a high status guy”
  • The big thing to understand – your clothing should reflect your archetypal ratio (how you fit within the 3 archetypes), you shouldn’t change the way you interact with the world to fit a certain clothing style
    • For example – People who put on a suit, often adopt an artificial confidence, which goes away when you take it off

General Style Tips

  • Pick clothes that are a “nod” to your physique 
  • Your clothes communicate a level of social fluency 
    • Good style indicates – “This guy gets it”
  • “Good style represents competency”
    • 90% of the reason you want to dress well is based on what you’re communicating
    • “If you can communicate competency, that’s when your style is a win”
    • Competency used to be communicated through formality (like wearing a suit) – but that’s not always the case
      • “Just because something is more formal does not mean it communicates more competency”
  • Choose your style based on what you’re trying to communicate 
    • Don’t think of it as don’t wear this/do where this because it isn’t/is fashionable
  • It’s NOT masculine to just not care about the way you look

Cargo Shorts

  • It’s a rugged look – it can work
    • Even though men’s style culture hates on them, they’re not necessarily bad – certain people can definitely pull them off
    • BUT – “For 99% of the population cargo shorts send the message, ‘My wife was shopping at Walmart and just happened to pick up something that looks like it was my size and that’s what I’m wearing every day for the rest of my life.'”
      • There’s NOTHING masculine about that – “It’s very much letting someone else determine what you communicate to the world”
      • “It’s the same thing as your wife saying, ‘These are words that you are and are not allowed to say.'”
  • Once you’re married – the game’s not over
    • It is NOT a finish line – you still need to keep working on your aesthetics, style, education etc.

The Biggest Struggles Tanner’s Clients Face

  • Many people just think they need to dress more formally to improve their style – not the case
  • “Most guys are sartorially illiterate. They’ve never been taught anything about style, they’ve just been able pick up what’s acceptable from their dads who had bad attitudes about it or their friends who also had bad attitudes about it. It’s more about ignorance. They don’t know what they don’t know.”
  • Many men try to dress trendy/young, instead of dressing with the aim to look more authoritative
  • You CANNOT outsource style – “It’s a skill set you have to develop in order to get the most out of it”
    • You need to understand the principles, otherwise you’ll never be able to command the optimal level of respect

Colors

  • Style beginners tend to focus too much on colors/patterns
    • Experts focus on the fit and texture
  • Tanner says he mostly wears neutral colors – blue, brown, white, and grey
    • He has some olive green
  • Alex wears mostly dark purple, blue, olive green, and black
  • “Color does not have to be part of being well-dressed at all”
  • How do you know which colors to wear more of?
    • Look at the veins on the inside of your wrist
      • If they’re more blue, it means you have a cool undertone – wear colors that are blue-based
      • If they’re more green, that indicates a warm undertone – wear colors that are gold-based
    • For more on the above, check out the book – Color For Men
    • OR, if you’re not sure, head into some place where they sell makeup, and ask someone if you have a warm/cool complexion
    • “If you understand what colors to wear, it eliminates a lot of decision fatigue”
      • It makes buying clothes MUCH easier

Texture

  • Texture = the fabric = what the clothes feel like
  • Alex loves the clothing company rag & bone – their clothes have a lot of texture
  • “My personal bias is that texture is king”

Comfort

  • It’s totally a myth that it’s not comfortable to dress well
    • And second who cares? – Comfort is not a measure of masculinity

Random

  • Alex is a recent fan of wearing fitted sweatpants to the gym
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