“I take what I learn the hard way and I break it down, so you can learn it the easy way.”
“The difficulty of something is irrelevant, if it’s vital to your success.”
Push yourself to the limit, so that you can become an example for others
Boxing is Tough
Ed grew up focused on being a pro boxer, a profession in which injuries are very common
Poker Legend Doyle Brunson: “Poker is a hard way to make an easy living. Boxing is a hard way to make a hard living.”
Most people in boxing are not making money
Ed was 13-1 in his carer, and barely got by
“In any other sport, you get penalized for what we do for entertainment.”
If you kill a man in the ring they will cheer for you, but if you kill a man in the street they will put you in jail.
Every fighter must sign a contract, known as a “death warrant”
“An honest coach helped my decision to leave boxing after yet another injury” (described below – a grade 2 concussion)
“Despite his own vested interest that I stay a boxer, he advocated I do something else and I listened”
Ed began to slowly embrace content creation
Having to Change for the Better
Boxing changed Ed’s life for the better, but he left it so that he can have an even better one.
It is extremely challenging to step back from the spotlight once you’ve become used to it.
Ed had a grade 2 concussion and several broken ribs – forcing him to leave the sport. Years ago, he wouldn’t have considered that an issue, but with a different perspective, it became much more important. He got out prior to any permanent damage.
A sign of maturity: To be able to walk away from a situation that everyone thinks is best for you, but to you, you know it isn’t.
“People read my work because of my transparency.”
” I’ve learned to lean on the content that has stuck to my readers.” – Quality > Quantity.
Put your knowledge and experience out rather than your credentials.
You shouldn’t have to tell your audience you have a Ph.D., let your results speak for you.
People respond best, to pieces of content that change how they feel