From him, Noah learned he needs to reduce friction in his life.
For example, if you go out to lunch, make sure the restaurant knows you’re coming, that they have the valet ready, they know the food you’ll order, and know how much you’ll tip. Make it so you don’t even need to receive a bill.
He also learned how valuable over tipping is from Jon at the places you go frequently
If you’re ever feeling sad, giving a big tip is a good way to feel better about yourself
James likes to tip in $2 bills so people remember him
Noah is not getting up at 5AM currently, but he sees the benefits in it
Some mornings, Noah just reads fiction books (like Red Rising). He also enjoys getting some form of exercise in.
No caffeine for a week challenge
No apologies for 30 days – “Be yourself without apology, completely”
Many people feel that have to give an explanation/apologize when you say “no” to people. James tries very hard not to do this.
“If everyone could be true to themselves, and not apologize for what they want, the world would be better”
“If you put yourself out there, you’re going to get criticized.” People try to push you to be average, and nothing great ever gets built when you’re average.
It’s important to periodically check in with yourself and make sure you haven’t drifted off track (shifted from your core values/doing what you love)
James speaking on how he dealt with an unknown relationship issue
He viewed it as a blessing in disguise, as an opportunity to see if the daily practice really works for him
It gave him material to write about
It also gave him the opportunity to seek professional help
This cumulated with him throwing out all his belongings
It allowed him to reevaluate his beliefs
How does Noah readjust?
He has a list on his table – “The elements of a great day”
Good conversation, meditation, journaling, biking, playing chess….even masturbating
He tries to engineer his day to include those things
Work and Learning
How does Noah fit in his business life?
Work gives him purpose
It comes down to – How do I create a business that I can work on indefinitely? Work on things you want to see in the world.
When you start, you’ll be bad, but you learn every step of the way
James and Noah try to always be learning something new
Noah is currently learning Hebrew and chess
Learning allows you to have a beginners mindset
The only way to accelerate learning is to hire a coach, they hold you accountable
Noah feels change improves life (moving locations, changing jobs, changing relationship). Because of this, he likes to live/work in foreign countries. When he does this, he notices his curiosity and thinking is elevated.
The Sumo Empire
Noah has 3 websites: Kingsumo.com (for email list giveaways), sumo.com (tools to grow your email list), and appsumo.com (promotions of other peoples’ products that small business people need)
James uses kingsumo to give away books from his podcast guests
Noah likes to approach companies whose products he likes, and asks them to donate product for a giveaway which he runs through his email list. It’s a win win for everyone, because the company gets attention, and Noah’s email list grows.
Parting Challenges for James
The 5% Challenge – Take your salary this month, and give away 5% of it. Where do you give it? Take a look at services you’ve benefited from for free.
Text one friend, ask them one thing they like about you and one thing you should improve on
Ask someone you don’t know to use their cell phone
Bonus from James to Noah: Hug a total stranger for 30 seconds