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Intro

• Gary’s books:
  • Crush It!: Why NOW is the Time to Cash  In on Your Passion
  • Thank You Economy
  • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
  • #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness
  • Gary Vaynerchuk’s 101 Wines

How do I start?

• Check out Gary’s video – How to Start
• Don’t start with money, start with what you loved from the 4th-8th grade
• You can build a life around the passions you had when you were 10
• Gary does this with football, he absolutely LOVES watching the Jets on Sundays. That’s why he’s trying to buy them – to turn his passion into a business opportunity

The Actualities of Entrepreneurship

• There’s depression, anxiety
• You have to LOVE losing, you’ll lose every day
• Gary is an investor in around 100 companies
• You can’t be insecure about asking for help
• “When you’re doing what you love, and you’re into it, it really gives you that 1/100th extra inch that you need to really get crazy”

Optimism and Self-Awareness

• If Gary could only pick one , self-awareness or hustle, he’d pick self-awareness – “If you don’t know who you are, its over”
• James – “Humility is the doorway to self-awareness”
• There’s a big difference between optimism and delusion
• Gary builds business so the content he creates has more credibility

Patience

• People are missing patience
• Squeeze everything you can out of every day
• It will take decades, you have to be addicted to it
• “Nobody has ever built anything meaningful that hasn’t taken an obnoxious amount of time”
• You have to eat shit for a long time

Documenting Instead of Creating

• Check out The Daily Vee – Gary’s daily vlog
• Make a documentary instead of a feature film
• “Instead of trying to make a ‘Three’s Company’, make something like ‘Keeping up with the Kardashians'”
• You don’t need permission, just do it. The iPhone camera is better than any camera in the world 15 years ago. Youtube, Facebook, it’s so easy nowadays!
• James like to think of this as “Process is Art” – people want to know the how
  • Check out these podcast notes for more on this with Ramit Sethi

Make a Manifesto

• Gray is coming out with a new book next year – Crushed It
• Gary wrote a book called Gary Vaynerchuk’s 101 Wines
• “There’s a correlation to doing things around your favorite things. It’s just easier when shit is bad“
• One thing leads to another, just start something in an area you enjoy
• “The world walks into you, instead of you walking to where the money is”
• “If you go to your thing, and set a fucking flag on your thing, I genuinely believe the world will come to you.”
• If you really love something, spend 2-3 hours a day either writing, vloging, or podcasting about it
  • For example: if you love coffee, review every cup of coffee you drink on Instagram or invite every barista you know to be on your coffee podcast
• To get ahold of someone:
  • Gary recommends direct messaging people on Instagram, but approach them with ideas they can USE
  • Or you can connect people who should know each other
• James – “We’re moving from a certificate based society to a skill based society”
• If you have taken the first step and done two episodes of your podcast, use the hashtag #GaryVandJamesIStarted, Gary and James vow to make an appearance on your podcast
• Just start! It’s so easy, you can start a podcast with skype, even your iPhone
• Check out James’ book – Choose Yourself

How does Gary find balance?

• You know you’re doing too much when your partner/kids tells you its too much
• Gary values his kids’ events more than anything, he’ll regularly miss meetings to attend them

Tell Stories

• “Stories are how we create the visions of the future” – James

Odds and Ends

• “It’s about doing what you love, you only get this one life” – James
• Gary enjoys the process, he finds it hard to celebrate – “I’m winning with every fucking breath”- so how can he celebrate
  • The small wins are not bigger than the process itself to him
  • James, however, enjoys celebrating the small stuff
• Gary lives for underdog status and having a chip on his shoulder. Adversity is a massive positive.

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